17 years ago, three graduates from South China University of Technology went out of school. Faced with the confusion of career choices, they are determined to come out on their own.
As a result, there are several young entrepreneurs in Nanyue; since then, China's lighting industry has had a new brand: Sanxiong-Aurora.
On August 8, 2008, the eyes of the world will focus on Beijing. When thousands of reinforced fluorescent lights create a bird's nest with red hearts, the magnificent scenes will vividly reflect China's unique ethnic customs and cultural heritage. To create this unique landscape is today's Guangdong Dongsong Sanxiong Electric Co., Ltd. Sanxiong - Aurora.
China Red adds color to the Olympics; Sanxiong - Aurora marvels the world.
Sanxiong - Aurora: not just a brand
To do one thing well, it is most important to play the role of the team. Just like the tug-of-war competition, the two armies are against each other. It is not that the strong and strong horses can win. Everyone is going to the other place and they have mastered most of the winning opportunities.
In the early 1990s, a poem was once popular on the university campus, that is, Wang Guozhen, "I am smiling and going to life":
I smiled and went to life, no matter how my life replied to me. Is it flat to me? I am a happy river. Is it rugged to report me? I am a big mountain and think about it! Is it good to report me? I am a swallow flying in the air. Is it unfortunate to report me? I am a strong bamboo that can withstand thousands of blows! There can be no laughter in life, how lonely the world without laughter is. Nothing can change my love for life, I smile and go to a hot life!
At that time, it coincided with the implementation of the reform of the graduate distribution system throughout the country. The unified enrollment system that has been in place for more than 30 years since the founding of the People's Republic of China began to give way to new methods of recruitment, recommendation, and merit-based recruitment under the guidance of national policies and policies. The pride of the past must face the choice of the market directly. Wang Guozhen's poetry has become the spiritual support of many young students who are going to the society, motivating and helping them to meet the challenges of life with a positive attitude.
Zhang Yutao, Lin Yan, and Zhang Xianqing, the three friends of the computer science major at South China University of Technology also came out of the campus at this time, and they faced the dilemma of choosing a career. In the words of Zhang Yutao, they are hot professions and have not caught up with the hot times. At that time, there were few computer applications. Only banks, finance and taxation began to be used. It is not easy to find a satisfactory job. In this situation, they are determined to come out.
Perhaps any great cause is doomed to have a great beginning. In 1962, when Sam Walton opened the first Wal-Mart store in Rogers, Arkansas, no one would have thought that 40 years later, Wal-Mart would develop into the world's largest retail industry. Giant. The small factory opened by Zhang Yutao in Zhongcun felt the hardships of starting a business in the first two years. Engage in computer management, lack of funds, early troops; engage in fan speed governor, squeeze the big factory no way out ---. At that time, including themselves, they did not think about the glory in the future.
Today, that small factory has developed into one of the most comprehensive green lighting manufacturers in China. The company has four production bases in Panyu and Zhaoqing, covering an area of ​​more than 50,000 square meters, with a plant area of ​​over 80,000 square meters and an annual production capacity of over 7 million sets of lamps. Sanxiong-Aurora's lighting products have been adopted by numerous large-scale engineering projects. In 2007, Sanxiong successfully won the bid for the lighting projects of 15 Olympic venues and became the biggest winner of domestic lighting companies.
Looking back on the 17 years of entrepreneurship, Zhang Yutao has a lot of emotions. He said that in fact, every person's feet will have a way to go out of the right, but also to go out of the mistake; the important thing is to constantly correct themselves and step by step to get closer to the goal. The winners are the result of correcting the direction in a timely and clear manner on the curved road of life.
Every time he interviewed the media, Zhang Yutao rarely talked about himself. He repeatedly stressed that the power of one person alone is ultimately limited. It is most important to do one thing well and play the role of the team. Just like the tug-of-war competition, the two armies are against each other. It is not that the strong and strong horses can win. Everyone is going to the other place and they have mastered most of the winning opportunities.
It can be seen that for several entrepreneurs of Zhang Yutao, Sanxiong-Aurora is more than just a brand name. It is more about the common pursuit of a generation of young intellectuals. It lies in the wealth and life of entrepreneurs. The common experience of value.
Sanxiong - Aurora: the forerunner of green lighting
Turning the focus of business development to energy-saving lamps is the most important strategic choice for Sanxiong-Aurora. This not only met the market needs at the time, but also set the direction for the company's long-term development.
At the beginning of the business, Sanxiong-Aurora experienced a two-year confusion period. In the process of rushing, they gradually realized that compared with many other entrepreneurs, their advantage lies in knowing the technology. Only in the familiar professional aspect can they develop their strengths and have a good result.
In 1993, it was the gold (205, 2.17, 1.07%, bar) period for the development of electric light source enterprises. The market demand for new electric light source products was great, and most of the only production companies were producing traditional old-fashioned products. Products can not meet the needs of the market. At that time, the contradiction of power shortage has already appeared, and the market demand for energy-saving lamps is large. Through inspection, they saw the huge market prospects of the electric light source industry.
In the four years of college, they have taught many computer courses in computer science. Many of the things they learned were used, so they identified the new electronic ballast as a breakthrough in technology.
The ballast is the core part of the fluorescent lamp, and the quality of the ballast determines the life and brightness of the fluorescent lamp. Compared with traditional magnetic ballasts, fluorescent lamps and electronic ballasts are more energy efficient and environmentally friendly, in addition to no stroboscopic light, extended lamp life and higher luminous efficiency. Electronic ballasts are in line with the development trend of the lighting industry. Through technical research, they quickly mastered the core technology of electronic ballasts, developed their own products, and officially registered the Sanxiong trademark, and established Guangdong Dongsong Sanxiong Electric Co., Ltd. After the product was launched, it was gradually recognized by the market. Sanxiong - Aurora took the first step to success.
Turning the focus of business development to energy-saving lamps is the most important strategic choice for Sanxiong-Aurora. This not only met the market needs at the time, but also set the direction for the company's long-term development.
Zhang Yutao said that green lighting is the development trend of the world lighting industry. The purpose of green lighting is to improve the quality of life and improve work efficiency by improving the efficiency of lighting appliances and systems, reducing atmospheric pollutants and greenhouse gases emitted by power generation. In 1991, the US Environmental Protection Agency pioneered the global green lighting program aimed at saving energy, protecting the environment and improving lighting quality. The main contents are as follows: one is to replace the incandescent lamp with a compact fluorescent lamp; the other is to replace the magnetic ballast with an electronic ballast.
The new concept of green lighting in the United States quickly gained recognition from other countries. Subsequently, many countries such as Japan, Britain, and France have successively formulated similar plans.
In 1993, the State Economic and Trade Commission began to organize the formulation of China's green lighting project, and implemented it in Shanghai, Guangdong, Beijing and other regions. In 1996, China's green lighting project was fully launched.
Sanxiong-Aurora is one of the earliest companies to enter the field of green lighting technology. The idea we just started is actually very simple. I feel that the traditional magnetic ballast is too energy-intensive, and it is iron core and has many consumables. The advantages of electronic ballasts are many. The high-frequency oscillations activate the fluorescent lamps, which consume less power and save a lot of materials. In fact, we are in line with the general trend of industry development. Zhang Yutao is introduced. After the electronic ballasts won the market, they gradually expanded their product categories, starting with supporting electrical appliances for lighting manufacturers, and then independently developing and producing energy-saving lamps.
As the pioneer of domestic green lighting, Sanxiong has been at the forefront of the industry for 17 years, and has continuously introduced various new and efficient lighting products.
In 2003, Sanxiong-Aurora launched the energy-efficient T5 series of lamps, which triggered the national T5 storm. T5 fluorescent lamp not only has the advantages of high luminous efficiency, low energy consumption, long life, etc., but because of its small diameter, the mercury content in the lamp tube is less than that of the traditional T8 fluorescent lamp, and the environmental damage is also reduced. Experts said that T5 lamps represent the future development trend and direction of the lighting industry.
In August 2005, Sanxiong-Aurora launched its first strategic seminar on light health in the industry. Light health emphasizes a more scientific way of lighting. It is based on the functional requirements and psychological needs of the place of use, and makes reasonable choices and scientific arrangements for the light source and illuminator. At the same time, they conduct light health clinics to popularize light health knowledge, pay attention to physiological and psychological problems caused by unhealthy light, respond to policies and measures that are conducive to light health, advocate international energy conservation campaigns, and conduct technology and business with relevant collaborative institutions. Communication and cooperation. As a promoter of light health, Sanxiong-Aurora is changing the lighting awareness of people.
However, as the forerunner of the industry, Sanxiong-Aurora also has its own confusion. According to Zhang Yutao, the implementation of the green lighting project has been carried out for more than a decade. The state has invested heavily and the implementation has been continuously strengthened. Although the industrialization of energy-saving lamps has been promoted to some extent, there are still many inexhaustible results. A place like that. At present, the entire industry lacks uniform standards and norms. There are hundreds of our competitors, but we can't always compete under the same game rules. Even sometimes, unruly companies are protected by certain local policies. Unordered competition, some products that regulate enterprises are not protected, and the market is mixed, and the market cannot open the distance. Zhang Yutao seems very helpless.
Sanxiong - Aurora: relying on quality and service to build a brand
If Sanxiong-Aurora is likened to a long-distance ship, technological innovation and product quality are the engines of its forward, and the quality service is its ever-accelerating sail.
In the state of uneven development of the industry, Sanxiong-Aurora always adheres to the brand development route, professionally focuses on management, develops and produces high-quality, high-grade green energy-saving lighting products. Today, the company's products include two categories, indoor and outdoor, involving a variety of electrical accessories, light sources, lamps, a total of more than 2,000 varieties. Zhang Yutao believes that establishing brand awareness, reputation and loyalty through brand operation is an important way for enterprises to obtain reasonable profits and sustainable development. To this end, as early as 1996, they took the lead in introducing CIS management systems in the industry to implement unified planning for corporate image.
Based on the recognition of brand assets, the company always regards improving product quality as the top priority of brand building.
In 2003, Sanxiong-Aurora Lighting was awarded the product quality exemption certificate by the State Administration of Quality Supervision, Inspection and Quarantine, becoming the first lighting enterprise in the lighting industry to obtain the exemption qualification for both lighting fixtures and energy-saving lamps. In 2006, it won the title of China Famous Brand again and became the true leading brand in the lighting industry.
High-quality products require enterprises to continuously improve their independent innovation capabilities. Since the start of the business, the company has focused on the construction of the R&D team. They invest a large amount of money every year, configure complete professional testing instruments and international advanced production equipment, and attract professional and technical talents to join Sanxiong-Aurora through various channels. At present, Sanxiong-Aurora has a first-class product development laboratory, and its professional technology development team has more than 80 people. In addition, in order to continuously improve their own research and development level, they have been conducting technical exchanges and cooperation with Beijing Electric Light Source Research Center, Shanghai Fudan University and other research institutions and universities from time to time.
In recent years, they have developed high-performance electronic ballasts, super digital electronic ballasts, double-head emergency lights, LED fire sign lights and other products with leading domestic level. The company's production and R&D capabilities have always been in the leading position in the same industry: it has obtained three national utility model patents and seven product appearance patents; it has participated in the formulation of three national standards. In 2005, the company was rated as a high-tech enterprise in Guangzhou and an outstanding private technology enterprise in China.
If Sanxiong-Aurora is likened to a long-distance ship, technological innovation and product quality are the engines of its forward, and the quality service is its ever-accelerating sail.
All along, Sanxiong-Aurora has devoted a lot of energy and effort to the service, forming an increasingly mature and perfect service culture. At present, the company has established 48 offices and liaison offices throughout the country, with more than 3,000 agents and distributors, forming a comprehensive and comprehensive service system. On the one hand, a large number of regional managers and office staff are stationed throughout the year to provide customers with timely and personal services. On the other hand, the company's senior management often leads the management of R&D, production, quality control, planning, marketing and other departments to the market to understand the market. At the same time, the company is also instilling a sense of service in all aspects of R&D, production, quality control and marketing. It not only keeps every product that is manufactured as a quality product, but also sets up a special after-sales service to handle customer opinions and coordinate each. After-sales service of relevant departments.
Sanxiong-Aurora is steadily moving towards a professional and large-scale development direction, and is committed to building a strong brand in the domestic lighting industry!
Sanxiong - Aurora: China Red cheers for the Olympics
The Olympic project has very strict requirements on products. The selected products must be repeatedly demonstrated by the expert design team and the Olympic Organizing Committee. This internationalization requirement and standard is also an excellent experience for us.
In 2008, it was a lucky year for Sanxiong-Aurora. Sanxiong - Aurora finally has the opportunity to show its own style in the eyes of the world. When people appreciate the opening ceremony of the Olympic Games and watch various sports competitions, they can enjoy the fascinating brilliance created by Sanxiong-Aurora through the TV screen.
Bidding for the Olympic lighting project is a beautiful battle for Sanxiong-Aurora in the past year. According to Zhang Yutao, the total value of lighting projects in major Olympic venues exceeded 500 million yuan. Many internationally renowned large companies hope to enter the Olympic engineering project, and some well-known domestic brands also use it as a platform to show their strength. The competition for bidding for the Olympic lighting project is extremely fierce. We have taken this battle very seriously. From the preliminary round to the semi-finals and from the semi-finals to the finals, we are faced with the best international opponents. This is a once-in-a-lifetime opportunity. As a world event of green Olympics, high-tech Olympics and humanistic Olympics, the Beijing Olympic Games is definitely a shortcut to enhance the international reputation and influence of enterprises.
As the most influential sports event in the world, the lighting of the Olympic stadiums not only needs to meet the basic requirements of the sports organization: it ensures that it does not interfere with the all-round visual enjoyment of the athletes and the audience; it also meets the illumination requirements of the TV broadcast, only These two requirements have made many companies daunting. If you can get tickets for this world platform, you must rely on the strength of the company itself.
In 2006, Sanxiong-Aurora established a special Olympic bidding team. We strive to participate in each venue, but in the specific operation, we will conduct a detailed analysis based on competitors who are also participating in the bidding to determine which ones should invest and what can be abandoned. Sanxiong - Aurora is sure to win.
In January 2007, Sanxiong-Aurora won the bid for Laoshan Bicycle Hall; in March, another bid was won by the Olympic Park Hockey Stadium and archery venue; in June, July and August, Haidian Gymnasium, Chaoyang Gymnasium and National Convention Center were successively won. Peking University Gymnasium; By November, Sanxiong-Aurora took another important landscape lighting project at the National Stadium (Bird's Nest). In the end, Sanxiong-Aurora successfully won the bidding for the lighting projects of 15 Olympic venues with its own courage and strength, and became the biggest winner of domestic lighting companies.
After the successful bidding, Sanxiong-Aurora accepted a severe test. Because the lighting design of the Olympic venues should not only consider the various application directions of sports lighting, application lighting, landscape lighting, indoor and office lighting, but also pay attention to the energy saving, environmental protection and aesthetics of lighting in the selection of lamps and light sources. Practicality, waterproof (fire), but also need to take into account the high quality performance of the product to maintain normal conditions under temperature changes, as well as the lighting in the future cleaning and maintenance and other factors. This has different general requirements for the products provided by lighting companies.
According to the technical personnel involved in the design and construction of China Red, China Red's lighting method is to wash the wall light. For the hollow and layered structure, it is a big problem to implement because it is not a plane. How to accurately reflect the Chinese red, while not affecting the appearance of the steel frame, but also consider the uniformity of the lighting effect, the technical difficulty is very high. After repeated trials, the T5 light source with high color rendering and the high-performance electronic ballast (power factor 0.99) were used to design the line-type lamps, which truly restored the original colors of Chinese red, reaching the expert design group and The expected effect of the Olympic Organizing Committee.
However, the biggest problem is still in the lead time. Since the products of the Olympic venues are specially tailored to the needs, from the material development to the product testing, only a few months or even shorter. In the supply of lighting projects, the shortest time was only 15 days, and other projects were completed in about 3 months. They did it. As also the analysis of relevant experts, the shortening of scientific research and production cycle also proves the strength and potential of Sanxiong-Aurora.
At present, the lighting projects designed by Sanxiong-Aurora have passed the acceptance of the Olympic Organizing Committee and the expert group, and have been unanimously affirmed by the experts. After the acceptance, through the comprehensive evaluation of various data, it is concluded that the lighting design of these venues fully meets the high standards of the venues and meets or exceeds the lighting design level of previous Olympic venues.
Looking back on the mentality of participating in the Olympic project in the past year, Zhang Yutao was filled with emotion. The Beijing Olympic Games is the glory of all Chinese people. It is the pride of our Sanxiong people to participate in the Olympic project. In addition, the Olympic project has very strict requirements on product design, technology and environmental protection. The selected products must be repeatedly demonstrated by the expert design team and the Olympic Organizing Committee. This internationalization requirement and standard are also excellent for us. Experience.
In February of this year, the Bird's Nest was lit for the first time. The shining heart of the bird's nest once again attracted the attention of the world. The Chinese red of the Bird's Nest echoes the ice-blue and translucent water cubes. One red and one blue, one passionate and unrestrained, one implicit and introverted, and the unique national customs and cultural heritage of China.
China Red cheered for the Beijing Olympics. Sanxiong - Aurora is moving on.
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