The trend of the future car networking will be automation and intelligence, making driving life more efficient, convenient and enjoyable.
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Gao Yong, Bachelor of Automotive Engineering, Wuhan University of Automotive Technology, Master of Computer Application, Huazhong University of Science and Technology, has worked in the Internet industry for more than 10 years and has extensive experience in automotive, automotive electronics, software and networking applications. The current car network data service operator wide league news CTO.
It is widely believed in the industry that the Chinese car networking market is still in the “market start-up period†or “exploration periodâ€. Most drivers are ambiguous about the concept of “Internet of Vehiclesâ€, and they don’t even understand it, but in the next few years, the Internet of Vehicles market will usher in a period of rapid development.
As far as the front-loading market (the electronics market that will be equipped when the whole vehicle leaves the factory), it is still dominated by car companies, such as GM OnStar and BMW ConnectDrive. These products pay more attention to security services, but at the same time reflect Strong product closure is contrary to the concept of open and shared Internet, and is not conducive to the construction of the entire vehicle networking ecosystem. Technology companies that focus on the Internet of Vehicles industry have natural advantages. Whether it is the functional service, the iteration speed, or the accumulation of big data, it is impossible for a single car company to match.
We are also delighted to see that many car companies are beginning to realize that traditional solutions alone can no longer meet consumers' higher demand for car intelligence, so they turn to the door of car networking companies. What kind of chemical reaction will the car company and the car network enterprise have in-depth integration?
Imagine the future of the pre-installed car network
Gao Yong described a driving life scene to everyone: “When the owner chooses the navigation destination through the mobile phone, the information can be directly transmitted to the vehicle intelligent hardware. After the vehicle is started, the destination information will automatically appear on the screen. During the driving process, Real-time broadcast of the road ahead and intelligently recommend the best route. If the owner likes to listen to music or radio programs, the entertainment system will customize the audio content according to the playing history and big data. Once the lane is deviated, the driving system will promptly remind and pass the camera in real time. Monitor the distance from the vehicle in front, and take the initiative to pre-warn the safety braking distance to ensure safe driving. If you can not find the parking position after parking, the owner can easily find the car through remote positioning of the mobile phone and use the fast payment function to charge the parking fee. Pay..."
Automating and intelligent, making driving life more efficient, convenient and enjoyable, this is the future trend of the Internet of Vehicles. There is a view that an important direction for the future development of automotive intelligence is ADAS (Assistant Driving), whose coverage is expected to reach 25% by 2020, and one of the ultimate goals of ADAS technology is driverless. Gao Yong said that the current wide league news has made many attempts in the field of car networking, and has achieved most of the car scenarios, allowing consumers to enjoy the intelligent driving experience.
Car network big data to achieve business model closed loop
The Internet of Vehicles allows us to obtain information that we have not been able to obtain in the past – behavioral data, and the data must be operational in order to truly realize its value. To put it simply, you need to ensure that the data has the ability to merge, have access to the user, and have a reasonable business model that allows everyone to build and share. The vehicle network terminal product plays a role in the car networking industry chain. It acts as a nerve center and obtains all kinds of information from the car. At the same time, it is transmitted to the backstage and offline 4S stores at an extremely fast speed. Work together to achieve the evolution of "data collection - data fusion - data operations", complete more car network function expansion, and truly realize the closed loop of the business model of "people, cars, stores".
Building a pre-loaded car networking ecosystem
The wide league news is a comprehensive service operator focusing on the car networking industry in China. Through the smart rearview mirrors, car machines and OBD carboxes equipped with the Tigers app, more than 2 million cars have been accumulated in the automotive aftermarket. Networked users. Gao Yong introduced that after more than four years of development, Guangye News has been at the forefront of domestic peers in terms of industry scale and number of users, forming three business matrixes of vehicle networking services, insurance and finance, and accumulated rich industry experience. It is the first to realize the commercial closed loop of the Internet of Vehicles service and its data value-added services. After completing the commercial closed loop of the post-installation market, it is an inevitable result to transfer the accumulated experience technology and big data to the pre-installation market in the long run.
At present, the Guangye News Pre-installation Division has successively reached strategic cooperation with four vehicle manufacturers and a well-known European car network platform provider to jointly build a dynamic front-mounted car networking ecosystem.
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