In recent years, the "fragmentation" of the general lighting market has made professionally segmented commercial lighting become the next blue ocean for lighting companies to compete. At the same time, with the gradual stabilization of the LED general lighting market, LED product efficiency is also increasing, coupled with the significant improvement in color tolerance (SDCM) control and color rendering, LED manufacturers are more optimistic about the high-end commercial lighting market.
Dr. Li Cheng, deputy general manager of Guoxing Optoelectronics, said, “This year, the overall market for high-end commercial photos is growing at a faster rate. We obviously feel that the market is working hard. In the fields of LED residential lighting, commercial lighting, outdoor lighting, industrial and mining lighting, etc. In the middle, commercial lighting is an application field with relatively large market demand, especially with the improvement of light efficiency, light color and light quality, the market will grow more rapidly."
LED light efficiency and quality continue to increase, people's demand for lighting has risen to another level, and more and more attention has been paid to creating a comfortable and healthy light environment. Personalized requirements for different light color effects for different illumination products, and even humanized functions such as dimming and color adjustment realized by smart systems.
“The scale of the entire lighting market has reached trillions of dollars, commercial lighting accounts for 20%-30%, mainly including shopping malls, supermarkets, hotels, restaurants, exhibitions, conferences and other applications. National Star is also constantly investing in research and development layout of high-end commercial lighting. Field." Dr. Li Cheng told Gaogong LED.
National Star LED panel light products are rich in products, ranking among the top in the country
In the face of overseas markets, Guoxing Lighting focuses on commercial lighting, and its products mainly focus on two major areas: office and business. At this year's Hong Kong Autumn Lighting Fair, Guoxing launched four series of lighting products: panel lights, three-proof brackets, track lights and combined trunking lights.
According to Dr. Li Cheng, “This year, the four series of products are favored by customers in the market application, especially the panel lights. The overseas sales volume reached 250,000 pieces/month, and the growth rate is obvious. It has already ranked among the top exporters of domestic panel lights. â€
According to the "2016-2017 China LED Lighting Export Monthly Monitoring Report" released by the High-Tech Research Institute LED Research Institute (GGII), the total export volume of China's LED panel lights in the first half of 2017 was about 770 million US dollars, and the export volume was about 150 million. . Among them, in January 2017, China's LED panel lamp exports totaled 81.2 million US dollars, an increase of 109% year-on-year. It has already surpassed LED lamps and bulbs, and has become the largest export LED lighting product.
At present, LED panel lights have become a typical representative of commercial lighting and office lighting, and can replace the grid light and downlight products in many occasions. For example, at the airport, the grille lamp was basically used. The overall feeling is that the illumination is uneven and the comfort is not high. With the gradual maturity of LED panel light technology and performance, many regions, especially in Europe, have begun to be gradually replaced with panel lights.
"A few years ago, most of the domestic LED manufacturers were doing the same amount of price competition, and neglected the quality of the products. With the support of policies and the reform of the supply side, the consumption level and appreciation level of users have increased, and many LED lighting manufacturers have improved. Beginning to pay attention to product quality. Nowadays, consumers' demand for light quality is getting higher and higher, and they pay great attention to intelligence. Therefore, LED panel lights must be developed in the direction of health, comfort and intelligence in the future." Dr. Li Cheng Say.
Guoxing has a multi-pronged approach to further expand overseas markets
Today, the global integration process continues to accelerate. Compared with the domestic LED market, the overseas market is relatively large. The overseas market has great potential for development both in terms of population and GDP. In addition, the global lighting market is highly dependent on China's productivity and manufacturing capabilities. Therefore, Chinese LED companies urgently need to go out.
Dr. Li Cheng said frankly, “In recent years, Guoxing Lighting's overseas market has continued to exert its strength. We have adjusted our strategic layout, combed the product line, and focused on major customers, focusing on mainstream products, focusing on major markets, focusing on the principle of 'focusing'. Local service."
It is reported that by actively cultivating localized marketing teams, innovative management models, and relying on the advantages of German subsidiaries and US subsidiaries, National Star Lighting has accumulated rich customer bases in Europe, America, Middle East, Russia and other countries and regions. A good reputation, in the first three quarters of this year, the sales of the overseas market of Guoxing increased by 68% year-on-year, and the products such as panel lights doubled.
"At present, the soft power of Guoxing in overseas markets has also been greatly improved. On the one hand, it is reflected in the talent team. In Europe, America, Russia, South Korea, etc., we all have local business teams, they can understand the local time for the first time. The demand is easy to enhance the relationship with the customer. Such a team is more conducive to the development of our overseas market; on the other hand, it is reflected in the brand value. Before in the overseas market, we mainly know that the national star is a packaging enterprise. Now everyone is gradually recognizing the national star business. According to the layout of the field. At present, in Russia, the Middle East and other regions, 'NATIONSTAR' has become a very 'sounding' big brand." Dr. Li Cheng finally mentioned.
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