As we all know, previously ofo had announced cooperation with sesame credit, and as long as sesame credit scores accumulated over 650 points in some areas, the 99 yuan deposit would be waived. Now that the deposit is already an effective means for sharing bicycles to get new users, but ofo Xiao Huang car has been doing the opposite in recent days, quietly increasing the deposit amount from 99 yuan to 199 yuan, which is more than 100 yuan more than originally. .
Regarding why suddenly raising the deposit amount, OFO Xiao Huang said that OFO is building a new smart credit system. In this system, the user's daily car habits and credit rating will become a reference factor for the deposit. For such explanations, most netizens did not buy it, and some even interpreted that ofo Xiao Huang car faced with 500 million U.S. dollars of financing and did not come to an end, and began to increase the deposit to maintain operations.
The authoritative media of the 21st Century Business Herald released the article "The ofo's deposit has doubled behind: most of the orders have received no money." The article stated that "ofo small yellow vehicles have been suffering from high damage rates not only because of the high rate of damage. Concerns have also increased the company’s operating and maintenance costs.In the early stages of the competition for the market, access to users through low prices is an important means of differentiated competition between ofo and Mobike. This may mean that the shared bicycle blindly invests in burning money. It also has lethality. In addition, the yellow vehicles that "bombard" the market at low cost and quantity are facing an upgrade and transformation."
Regarding the high cost of operation of OFO's yellow vehicles, the 21st Century Business Herald reported that “ofo's operation and maintenance costs are almost a dozen times that of other bicycles. Although the cost of vehicles is low, as the amount of vehicles is increasing, the management is also increasing. Faced with a loss of control. "Zhu Xiaohu said that sharing a bicycle will end the fighting in six months. This is impossible. Ofo is difficult to form a closed loop, most orders will not receive money. In addition, it also lacks precipitation of data and funds, which is a defect of the innate model."
The article analyzed that ofo Xiao Huang car's damage rate is far greater than other shared bicycles with smart locks and GPS positioning, so the more it is put in, the more damaged it is, the higher the maintenance cost is, think of this time. The ups and downs of the deposit, it seems that ofo yellow car is in a state of lack of money, in urgent need of "blood transfusion." In addition to the endless marketing activities, basically the major daily bikes compete in the "free ride" campaign, although ofo the amount of external promotional orders exceeded 10 million, but with mechanical lock loopholes and stolen rides, each vehicle's To maintain the cost of damage, it would be even more difficult forofo Xiao Huang to be profitable. (Source: Legal and Social)
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