Traditional smart home refers to a series of family life solutions that integrate network communication technology and automation technology. In recent years, with the development of the Internet, mobile Internet and Internet of Things, traditional hardware products and business models are facing subversiveness. Innovation and change; under this influence, the smart home industry has a new prospect of derivation, which is the root cause of the resurgence of the smart home concept in recent years; and we believe that the social change trend in the Internet era mainly includes the following three points:
1, intelligent replacement function, hardware revival
2. Business model continues to change and innovate
3. The platform ecological chain is gradually born
According to analysts from Shangpu Consulting, the smart home industry is being changed under the trend of the times: on the one hand, smart home system companies are keen to change, making major innovations in technology, product experience and cost, and accelerating the system integration market. On the other hand, smart items conform to the trend of “hardware intelligence†and “business model changeâ€, and they will come to the forefront of the system with many advantages such as experience, price and channel, showing the momentum of surpassing the development of the system market. Nest and dropcam are the most prominent, they all use the home hardware intelligence as a breakthrough to successfully create killer application products, realize the explosive introduction of the smart single product market, and successfully realize the business based on the energy big data platform and cloud storage value-added services respectively. Subversive changes in the model.
Smart home industry form and development trend:
1. Smart single product: “Intelligent†upgrade of family living equipment and needs, and the ultimate in experience to create smart single products, which is the pioneer of business model transformation and the foundation of the birth of the platform. It is expected to accelerate the innovation of market players. And the first large-scale outbreak under the support of capital;
2. Smart home system: Self-experience innovation and integration into other devices become the development trend of system integrators, and smart routers will become a new integrator form;
3. Smart Home Platform Eco-chain: It will become a platform ecosystem with platform vendors as the core, covering single-product vendors, users and third-party developers. It will be the next platform after the PC eco-chain and mobile terminal ecosystem. Eco-chain system.
Future business model deduction: hardware or service or platform
Based on the analysis of the case and the appropriate deduction, according to the “2014-2018 China Smart Home Industry Market Research Report†released by Shangpu Consulting, the future smart home business model may have the following three types:
1. Hardware price increase mode: hardware is the main source of revenue and profit;
2, hardware + service model: mainly rely on the subsequent value-added services, hardware + App to create a vertical portal, collect big data and monetization and other ways to create value, of which hardware is only a carrier;
3. Smart home platform mode: Platform vendors build the smart home platform ecological chain by controlling standards and platforms, and play the three roles of home data entry, interactive portal and intelligent single product platform entry, occupying the top position of the smart home ecosystem chain.
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