Launching TCL XESS X2 and X3 Global Release in Smart Connected World

TCL deepen brand concept, X2, X3 provide the ultimate experience

Mr. Li Dongsheng, chairman and CEO of TCL Group, stated at the press conference: “After 35 years of unremitting efforts, TCL has transformed from a traditional home appliance manufacturer to a leading technology provider and life experience creator. This also benefits from The company's new "7+3+1" architecture - the Group's existing business spans seven major product categories, three major service types and venture capital and investment businesses, covering the major segments of the consumer electronics industry chain. We know that products We must go hand in hand with the service to create the ultimate experience for the users.Based on our professional manufacturing technology and innovative spirit, the company is continuously expanding and deepening its global influence.With the development of new technologies and the establishment of a cooperative relationship with industry leaders, we firmly believe that The concept of TCL is gradually being realized, so that every consumer can get inspiration from life through TCL."

Mr. Li Dongsheng, Chairman and CEO of TCL Group, delivered a speech at the conference

From the launch of the TCL Fall Conference XESS brand and the launch of its first product X1 to the release of CES2017 X2 and X3, it reflects TCL's innovation in product technology and accelerates its deployment in the international market, through high-end products and an international perspective. To change the lives of consumers and provide the ultimate experience. The core value of TCL's high-end sub-brand XESS Chuangyi is to provide users with quality and taste, and to provide the ultimate living experience - XESS touches quality and taste and carries life. XESS's products include advanced technology, craftsmanship, art design, taste and personalities, and it continues to surprise our lives. It reflects TCL's desire to "use craftsmanship to persevere and exceed and create the ultimate experience in smart technology. "The concept. The release of XESS's X2 and X3 Quantum-dot TVs is a reflection of TCL’s unremitting efforts to create a smarter, more connected future for users around the world.

Alice, General Manager of TCL Group Brand Management Center, explains TCL's brand philosophy

X2 and X3 are the newest members of TCL X series, with leading international industrial design, and through cooperation with the top companies in various industries, provide the ultimate experience from picture quality, sound quality and content service - X2, X3 draw the top quantum dot materials The average color gamut of an LED is only about 70% of the NTSC standard. In the past two years, 82% of the high-gamut TVs have appeared, and the quantum dot pigment has covered 110%. The quantum dot color gamut makes people see the real world of nature on TV. Color, in addition, X2, X3 in brightness up to 400 nits, contrast support HDR, DOLBY VISION and other advantages to attract the eye; in sound quality, X2, X3 equipped with Harman Kardon sound effects, can bring shocking live sound With advanced system settings, X2 and X3 will surely win the favor of many consumers. In this conference, both X2 and X3 TVs are 55-inch and 65-inch, and will be available in Asia, the Americas, Europe and Africa from the second quarter of 2017.

Ranjit Gopi introduces TCL XESS X1 and X2
Marketing Doctor,Head of Overseas Marketing
TCL multinational Overseas Business Center

Strong combination, technical service with innovation

In this press conference, in addition to X2, X3's QD high-end sub-brand products attracted many eyeballs, TCL's innovative spirit runs through the beginning and end of the conference, in cooperation with the world's top companies to bring a better immersive TV The experience was rewarded by the guests. First of all, TCL recently announced a research plan to integrate artificial intelligence and entertainment experience. The latest artificial intelligence technology introduced by AIXperience and TCL enables televisions to have more knowledge, communication, planning, and global control capabilities through deep learning and big data. At the same time, the content is more convenient and personalized interactive experience; followed by TCL Group's China Star Optoelectronics recently officially announced investment of nearly 8 billion US dollars to build the 11th generation of TFT-LCD and AMOLED new display device production line, the project is expected to become the highest in the world , the largest investment in panel production lines; TCL also formed a deep partnership with Roku, a leader in smart TV platforms in the United States, and launched TCL Roku TV, bringing consumers over 3,500 channels and 350,000+ movies and TV programs. In addition, TCL also pays attention to brand marketing combined with local culture, through long-term cooperation with the Hollywood China Grand Theatre, Ellen Show/ numerous Hollywood movies, and announced at the press conference. The United States NBA’s Timberwolves reached a sponsorship agreement. Became a TV partner for the Timberwolves. Taking this cooperation as an opportunity to expand cooperation resources and space in the center of the world's entertainment capital, both domestic and foreign exports.

TCL promotes TCL Roku TV with Roku, a leader in smart TV platforms in the U.S. market

The release of X2 and X3 is of great inter-temporal significance. The product's large-screen and ultra-thin physical properties have been a lot of extra points, and then they have gathered together TCL "smart" manufacturing, and the top companies in the industry have combined innovative technologies to achieve a global reputation. On the big stage of the prestigious CES2017, TCL once again disturbed the industry and set off a new wave of technological products.

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