LED home lighting market ** secret

Most consumers will pay more attention to the choice of brands when they purchase LED home lighting products, and they seem to conclude that "good brands are good products." In addition, the cost-effectiveness of the product is one of the important factors that consumers consider when purchasing.

Needless to say, for consumers, a good brand is a sure thing. Behind a good brand is the company's strict control over product quality and management system. At the same time, the influence of the brand makes the company pay more attention to customer experience and improve product quality.

Such as the Cape's crystal ceiling lamp, chandeliers, lighting in South China Lighting City is a high-end furniture lighting, due to its brand awareness, credibility and product quality assurance, consumers get the recognition.

With the increasing popularity of LED products, mature technologies and reasonable prices, consumers who purchase LED furniture products still have more choices than traditional lighting products.

LED lighting products account for 37% of the Jinan market - Jin Xiaomei Lighting Manager Feng Shaopai

In the recent two years of the market, several brands such as NVC, Sanxiong, Jiamei, Changfang, Qiyi, and Fengguang have occupied most of the LED market in Jinan, and the sales volume has been continuously increasing.

Now LED products have been popular to large and small businesses, LED products also represent a dealer's business ideas and long-term vision. However, judging from the current market in Jinan, LED light source products can only account for up to 37% of the market, and traditional channels still occupy a large proportion.

Of course, in terms of sales of LEDs, it is still relatively optimistic. With the recognition of LED products by more groups, combined with the maturity of LED technology and the reduction of costs, its basic sales volume and profits have increased by a different margin than in previous years.

The quality of high-end LED products is guaranteed - Tsinghua Tongfang LED Shanxi Operation Center Liu Xiaoqing Currently in the Taiyuan market, the price of high-grade LED lights is three times higher than that of the same energy-saving lamps, and that of low-grade ones is twice as high. The existence of such a price difference is reasonable, because LED has higher production cost and quality than traditional energy-saving lamps.

The shelf life of LED lighting products ranges from 5 years to 3 years, and then to 1 year. First, it shows that the quality of LED products is better than that of traditional lighting products. It also shows that the current chaos in the LED industry has caused severe competition among enterprises. At present, in all grades of LED products, the quality of high-end products is still relatively secure, the quality of low-end products is worrying, affecting consumers' favor for LED products.

The second and third-tier market is hot - Wuhan Dingshang lighting dealer Chen Kewei

What kind of consumer market, the corresponding should be consistent with the product. In the first-tier cities, Philips, NVC, etc. can be said to be the top players in the traditional home lighting market, which occupies a large proportion, while the second and third-tier brands want to counterattack there is greater difficulty.

However, especially in some second and third-tier cities, some low-end LED home lighting brands can quickly open up the market. Some traditional lighting manufacturers, including the local coast, are also focusing on LED direction. It can be seen that in the markets of Yiyang and Yichang, consumers have more favorable prices for products.

The entire Hubei market, many merchants have sales of LED home lighting products, but the quality, price, there is no clear standard, more expensive LED home lighting products difficult to be accepted by consumers. General mid-range similar products, often more stable sales, if the LED home lighting products more than 50% higher than the price of traditional lighting products, it is basically difficult to open the market.

The price and quality is still a hurdle - boutique lighting City brilliant lighting Wang Wumin

At present, LED home lighting products are mainly chandeliers, ceiling lamps, kitchen lights, aisle lights. From the trend, crystal lamps and other good-looking ceiling lamps will gradually become the mainstream.

For the average consumer, the price of LED home lighting products is a bit expensive. If it can be reduced to half the best, then all people will use it. At the same time, the quality of LED products is uneven and affects word of mouth.

I remember one time, a person selling LED lights gave me two boxes of lights, in order to prove how good the salesman said, I installed a home myself, not even a month light, even the process of light decline nothing.

However, in the long run, LED lighting is energy-saving, environmentally friendly and has a long life. The prospect is still promising. Besides, the LED lights in homes are gradually moving towards thousands of households, and I think consumers will gradually accept them.

Our main agent brands are Sanxiong Aurora, Junlang, Jiamei and other LED home lighting products. At present, retail sales are not bad.

Consumers generally look at the lights. After shopping guides, they will tend to LED lighting products, but the price will become an important indicator to consider. Many consumers do not understand the quality of LED products, which leads to polarization, not bad money to buy brand goods, budget to buy cheap goods.

This makes some of the market's poor quality LED products can also fish. The first loss is the consumer, but in the end it may affect the entire LED lighting industry.

Ren Jingan, General Manager of Chongqing Top Zhixin Technology Co., Ltd.

I think that at present, Chongqing LED home lighting market has not made any effort, LED lighting products sales are still mainly hidden channels. One is that the price of LED home lighting products is still relatively high compared to ordinary energy-saving lamps.

Such as rectangular lighting a 15W LED ceiling lamp retail price of 100 yuan, while the general lighting of a 20W ordinary ceiling lamp retail price of 60 yuan in this case, consumers are easily affected by brand awareness and choose Op lighting General energy-saving lamp products.

Secondly, because the competition for quality of LED lighting products has never stopped, LED has promised a 5-year warranty when it has just made its debut. Now it only promises one year warranty.

Even manufacturers can't beat their chests to promise a warranty period, let alone consumers.

Chongqing's LED home lighting market has a distinctive feature, no brand. Although some companies began to test water, but there is no leading lighting companies large-scale transformation of LED home lighting, other small and medium-sized businesses can not easily affect the entire market trend.