According to media reports, from 2014 to 2015, the pattern of the domestic mobile phone market has already shown the situation of Huawei and Xiaomi fighting for hegemony. However, in 2015, Xiaomi’s high growth suddenly stopped, sales of 70 million, failed to complete the estimated 80 million to 100 million sales target. In 2016, the domestic mobile phone market gradually became saturated, and Xiaomi was deeply mired in the siege of domestic mobile phone manufacturers. The OPPO, vivo and Huawei, which focused on R&D, have risen rapidly.
Recently, Xiao Jun, chairman of Xiaomi Technology, said that Xiaomi should not be classified as a “mobile phone companyâ€. Xiaomi is also an e-commerce platform, but only sells its own products. Lei Jun also revealed that in the next five years, Xiaomi plans to open 1,000 "millet homes" and strive to achieve a single store revenue of 100 million yuan. Some insiders said that Xiaomi Dongshan has had a lot of difficulties. The fundamental reason is that the popularity of the Internet has passed, and Xiaomi has never been able to complete the transition from a marketing-oriented enterprise to a technology-oriented enterprise.
China Economic Net commentator Zhang Jie said in the "My Finance" program that in the Chinese market, the competition for mobile phone R&D is very fierce. Once it fails, it is very difficult to make a comeback. Market competition is stronger and stronger. This is a positive and negative effect. The less inferior income, the less funds are invested in research and development. Such a bad cycle is difficult to break unless it has strong strength.
Zhang Jie pointed out that the problem of Xiaomi lies in the company's shareholding structure. Lei Jun is completely monopolized. This is not like other companies have many shareholders to transfer resources to them, and resources are not enough. Huawei is a company dominated by employee stocks. The motivation, cohesiveness and stability of its employees are unmatched by other companies.
"Considering the comprehensive factors, in fact, there are some problems in the governance structure of Xiaomi Company. Relatively, Dong Mingzhu may be better than him. So this time, Lei Jun and Dong Mingzhu’s bet, in fact, Lei Jun is now under great pressure to lose." Zhang Jie said
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