In the first half of this year, the economic environment was affected by the continued tightening of macro-control policies and various complicated market factors, and market pressures further increased. Enterprises have a clearer understanding of the future trend than in previous years. In this situation, Shunde lighting and electrical companies have become increasingly mature.
A: Six major changes are worthy of attention
In the Shunde area, Benbang International Lighting and Jinli Electric have played an active role in promoting the lighting industry in the entire region.
The changes in the lighting industry in Shunde area are worthy of attention in the following aspects: 1. Under the new competitive situation, enterprises re-examine the internal and external environment, and combine their own situation to carry out strategic adjustment and resource integration; 2. Core competitiveness of enterprises Repositioning and building, more inclined to research and development and technology; 3, in the new situation, the market competition around price is slowly losing its meaning, low-cost, low-wage welfare, low-profit, low-tech format to higher costs The upgrade of higher wages, high-profit, high-tech and high-tech formats has been recognized by enterprises, and the conversion of this format is the result of industrial upgrading. 4. The awareness of industrial energy conservation and environmental protection is strengthened, and the industrial image is from hardware processing to high efficiency. Environmental change; 5, independent brand awareness, on the one hand OEM began to actively create independent brands with independent intellectual property rights, on the other hand, export companies to reduce export share, or enter the domestic market, or increase the export share of independent brands, preempt International market; 6, the company achieves the goal of separation of production and sales through various channels, retaining research and development and marketing
B: Leliu rises product price increase
In order to promote the upgrading of Shunde Lighting (Electrician) industry, this year's Shunde Industrial Base has begun to apply for the Chinese lighting industry capital to create a regional brand of Leliu lighting. It is reported that Leliu Street Office has already negotiated with relevant state units, and the application work has been fully opened. According to the person in charge of Leliujing, Leliu has a number of outstanding enterprises such as Benbang Lighting, Jinli Electric, Songye Lighting, Futian Electric, Xingyun Lighting, Songtian Electric, Songri Electric, etc. Leliu Government will strive to develop this year. Leliu lighting is the regional brand.
Under the situation that inflationary pressures have not decreased this year, raw materials have risen further, especially steel and packaging materials, which has promoted the general price increase of Leliu lighting electrician enterprises mainly based on copper and iron materials. Some enterprises even mention it three times. price.
In fact, according to the company, the cumulative price increase of steel prices in the past year has reached 30%, and has reached the peak of 7,500 yuan/ton. If the iron price continues to rise, the possibility of further price increases will not be ruled out.
C: Active disaster relief conscious action
On the eve of the 512 Sichuan Wenchuan Earthquake, when the company was planning to raise prices again, Shunde Lighting (Electrician) enterprises joined hands and worked together to save the earthquake. Cai Ganqiang, chairman of Benbang International Lighting, said that the disaster relief, Shunde area (lighting, electrician) has three obvious characteristics: First, enthusiasm, many donations are self-developed, do not need government guidance; second is extensive, almost All the people participate, the company is active regardless of its size. Third, the enterprises are all helping each other. In fact, since the beginning of this year, the company has been under tremendous pressure. Many companies are facing the pressure of price increases and don’t forget to donate money for disaster relief. Give me my righteousness. Liang Xiqiang, chairman of Shunde Futian Electric, said that this national disaster relief campaign has aroused the spirit of solidarity of the Chinese people and is a spiritual baptism.
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