In recent years, under the "instigation" of the Internet, traditional car companies embraced the Internet, and Internet companies have become a new development trend. Under the efforts of companies such as BMW, SAIC, Google, Alibaba, Baidu and LeTV, the concept of smart cars is gradually becoming well known to the public. With the concept of "Internet +", the integration of new information technologies such as cloud computing and big data with modern manufacturing is regarded as an important driving force for a new round of economic and social transformation, enterprise transformation and restructuring of business value.
Smart car is a comprehensive system integrating environment sensing, planning decision-making, multi-level assisted driving and other functions. It uses computer, modern sensing, information fusion, communication, artificial intelligence and automatic control technologies, and is intelligent and intelligent. The characteristics of sharing. In recent years, as the growth rate of the traditional automobile market has slowed down, the automobileization (electricization, e-commerce, intelligence and sharing) will become a long-term development trend, which will leave a big place for the future of smart cars. Expansion capacity.
For most Internet companies, the participation in car or car sales is not the most important potential profit point that they value in smart driving. They want to be able to be in the car after the passengers do not need to drive the car themselves. Information, music and other content have greater consumption space.
Considering that the current "post-80s" and "post-90s" have become the mainstay of car purchases, the consumption characteristics of such consumers are not only stuck in the safety and cost-effectiveness of automobiles, but also pay more attention to the embodiment of personalization and the concern for interconnected functions and intelligent technology. Therefore, it is expected that smart cars will have a long-term development in the market in the future.
Baidu's profit in the field of intelligent driving does not come from the division of automobile production. The idea of ​​intelligent driving is to build an ecosystem based on smart cars. Baidu’s “business†in smart driving actually comes from the service of passengers in the car. The biggest role of intelligent driving is to liberate people from the boring driving environment, and then the insiders will have more free time to carry out "information consumption". Baidu hopes to realize the passengers in the car to the webpage and music. The profitability of content such as film and television.
From the development history of the technology of automobile driving, there are three stages. The first stage is to liberate the two feet. The second technique is to liberate both hands, and the third stage is to liberate both eyes. Chinese Internet companies have invested in the development of driverless technology with a high degree of enthusiasm, which is not unrelated to the high degree of acceptance of this technology by Chinese consumers.
According to BMW's survey, consumers who have heard of autonomous driving technology in China accounted for 90% of the total surveyed, while Japan, the United States, and the United Kingdom accounted for less than 60%, 70%, and less than 70%. In addition, nearly 90% of people in China are able to accept autonomous driving, but in Germany it is about 50%. From the outside world, driverless cars are an important direction for the future development of the automotive industry, and will also be the main terminal for the next mobile Internet after the mobile phone.
“94% of Chinese people are willing to accept paid in-vehicle interconnection services, which is 74% in Germany.†Yin Qiming, technical director of China Mobile China Mobile Network Technology Co., Ltd., said that Chinese drivers currently have an average of 30 minutes on the road. Time needs to be “sentâ€, they are willing to pay 500 euros for in-vehicle interconnection services, and German car owners are willing to pay 200 euros for this.
In view of this, in the eyes of IT companies, after smart driving or automatic driving, the time inside the car will be more flexible and the consumption space will be larger. Not only that, according to German experience, under the influence of the driving behavior correction system, every 10 tons of heavy trucks save an average of one dollar under the driving behavior correction system and bonus feedback incentives. In addition, in cooperation with SAP, the smart port system saves about 300,000 minutes of cargo per day. The MIN car networking system helps the logistics fleet to increase the on-time delivery rate by 10%, freight capacity by 20%, freight costs by up to 20%, and fuel consumption by up to 10%. “Previously, the industry predicted that China’s car revenue in 2020 will exceed 20%, but it has recently exceeded 30%. This will bring China’s billion-dollar market.
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