Smart TVs have now become a "flood", so I also want to talk about this topic. I just want to understand it and talk about it. The smart TV industry can now be described as vast, and traditional TV manufacturers, Internet companies, and broadcast and television companies have all entered the smart TV hardware market. The three bats entered the smart TV market through system, content, and other resources. Compared to pure TV manufacturers, they have a deeper strategy. Let's talk about TV manufacturers for the time being.
Although the saying goes, "The wine is not afraid of a deep alley", but in the current economic model, this old saying has lost the meaning of the latter part of the sentence, and now it is "the wine is also afraid of the deep alley." Even if the best product is not advertised, it is difficult to obtain recognition. Even some times, under the good marketing model, "non-fragrant wine" can also have a good sales. Therefore, the promotion and promotion of products is also very necessary. Murakami Haruki writes “When I talk about running, what do I talk about?†Correspondingly, we will also think that when TV manufacturers talk about smart TV, what are they talking about?
With the decline of the importance of "smart", "content" has gradually begun to rise. Lei Jun not only pushed the millet video website alliance in the new millet communication conference, but also ran a LeTV. It shows that TV manufacturers have gradually realized the importance of smart TV content. LeTV basically relied on content and was pushed by millet in terms of content. Naturally, it was not to be outdone. Therefore, a war around TV video content started. The media's wanton follow suit, the situation seems to have even some millet and music as the endless situation. However, with the arrival of Monday, the "M" and "Music" have already settled. As for the "Tear-force" war, what people remember is that Xiaomi's content is twice that of LeTV, and LeTV has a wealth of exclusive content and sports. In the end, this time "tear" millet and LeTV are winners, but just win less and less, and the losers are just naive and the two parties will really show off the outcome of the spectators.
Since then, TV conferences have almost certainly talked about “contentâ€, and most of what they talk about is that video content is derived from certain well-known video websites, and the total video volume is more abundant than a certain video or a certain meter. The humorous language of friends and friends was not undivided. I remember when the micro-whale TV was released, Mr. Li Huaiyuan, a micro-whale, had also compared Michelin chefs in terms of content, and the contents of Xiaomi and Leshi were only equivalent to McDonald's and KFC. The chef did not know what it was like to feel like the "rice" and "joy" at the time.
Since TV has already completed the transition from “seeing†to “playing,†how to play with smart TVs and user experience has naturally become a concern for manufacturers. How does the experience of using a TV have an inseparable relationship with its own UI? For the UI, TV makers are the beholders who see the wisdom of the wise, such as millet's MIUI TV version emphasizes ease of use, LeTV EUI TV version emphasizes its own hub function, and some time ago when the micro whale released new products It also means that its waterfall mode of the whaley UI is the most suitable UI for TV applications. Even before the barley television was released, even the “damping†effect of the borders came out. This shows that manufacturers pay attention to the TV UI.
Of course, in addition to the UI, the remote control and sound effects are all necessary for the conference. But often the content is basically the same, but for the media who are accustomed to smart TV products, there is not much new ideas. For the ordinary user level, it is quite novel, after all, "playing TV" is still quite a new concept.
With the popularization of intelligence, the gradual similarity of content and the quality of television products have become an important part of the conference. With the return of intelligent aura and the return of product quality and service, it is believed that for ordinary consumers, it seems that they would rather listen to these contents.
The recent launch of the millet TV 2S has pushed this description of product quality to a high point. The double output of the label and sentiment of new domestic products undoubtedly pushed the publicity of the conference again to a new height. When smart TVs were first introduced, manufacturers paid more attention to intelligence and neglected quality. As a result, the return rate of smart TV products was higher at that time, causing users to question the quality of smart TVs. Nowadays, with the popularization of intelligence, it is believed that manufacturers should also be more concerned with the importance of quality, and quality belief will become one of the most talked about topics in the future when manufacturers talk about television.
In addition, in terms of the appearance of television products, manufacturers have also paid the full amount of money. Without a few decent "adjectives," they are basically embarrassed to talk about things. What "anodizing" "Carpenter's feelings" "beautiful to the United States" has basically become the standard description of smart TV.
Although the saying goes, "The wine is not afraid of a deep alley", but in the current economic model, this old saying has lost the meaning of the latter part of the sentence, and now it is "the wine is also afraid of the deep alley." Even if the best product is not advertised, it is difficult to obtain recognition. Even some times, under the good marketing model, "non-fragrant wine" can also have a good sales. Therefore, the promotion and promotion of products is also very necessary. Murakami Haruki writes “When I talk about running, what do I talk about?†Correspondingly, we will also think that when TV manufacturers talk about smart TV, what are they talking about?
Talking about smart?
For smart TVs, "smart" must be a word that cannot be bypassed. Initially, the vendor's conference was almost "no intelligence without television." As a change in the use of television habits, "smart" is naturally worthy of this honor, from "watching TV" to "playing TV", which is the change brought about by "smart". However, with the rapid popularity of smart TVs, non-smart TVs have been gradually abandoned by TV manufacturers, and the importance of the word “smart†in TV conferences has also dropped. After all, in the era of smart intelligence, “smart†will no longer exist. Is the most important selling point.
For smart TVs, "smart" must be a word that cannot be bypassed. Initially, the vendor's conference was almost "no intelligence without television." As a change in the use of television habits, "smart" is naturally worthy of this honor, from "watching TV" to "playing TV", which is the change brought about by "smart". However, with the rapid popularity of smart TVs, non-smart TVs have been gradually abandoned by TV manufacturers, and the importance of the word “smart†in TV conferences has also dropped. After all, in the era of smart intelligence, “smart†will no longer exist. Is the most important selling point.
Talk about content?
With the decline of the importance of "smart", "content" has gradually begun to rise. Lei Jun not only pushed the millet video website alliance in the new millet communication conference, but also ran a LeTV. It shows that TV manufacturers have gradually realized the importance of smart TV content. LeTV basically relied on content and was pushed by millet in terms of content. Naturally, it was not to be outdone. Therefore, a war around TV video content started. The media's wanton follow suit, the situation seems to have even some millet and music as the endless situation. However, with the arrival of Monday, the "M" and "Music" have already settled. As for the "Tear-force" war, what people remember is that Xiaomi's content is twice that of LeTV, and LeTV has a wealth of exclusive content and sports. In the end, this time "tear" millet and LeTV are winners, but just win less and less, and the losers are just naive and the two parties will really show off the outcome of the spectators.
Since then, TV conferences have almost certainly talked about “contentâ€, and most of what they talk about is that video content is derived from certain well-known video websites, and the total video volume is more abundant than a certain video or a certain meter. The humorous language of friends and friends was not undivided. I remember when the micro-whale TV was released, Mr. Li Huaiyuan, a micro-whale, had also compared Michelin chefs in terms of content, and the contents of Xiaomi and Leshi were only equivalent to McDonald's and KFC. The chef did not know what it was like to feel like the "rice" and "joy" at the time.
Talk about experience?
Since TV has already completed the transition from “seeing†to “playing,†how to play with smart TVs and user experience has naturally become a concern for manufacturers. How does the experience of using a TV have an inseparable relationship with its own UI? For the UI, TV makers are the beholders who see the wisdom of the wise, such as millet's MIUI TV version emphasizes ease of use, LeTV EUI TV version emphasizes its own hub function, and some time ago when the micro whale released new products It also means that its waterfall mode of the whaley UI is the most suitable UI for TV applications. Even before the barley television was released, even the “damping†effect of the borders came out. This shows that manufacturers pay attention to the TV UI.
Of course, in addition to the UI, the remote control and sound effects are all necessary for the conference. But often the content is basically the same, but for the media who are accustomed to smart TV products, there is not much new ideas. For the ordinary user level, it is quite novel, after all, "playing TV" is still quite a new concept.
Talk about quality?
With the popularization of intelligence, the gradual similarity of content and the quality of television products have become an important part of the conference. With the return of intelligent aura and the return of product quality and service, it is believed that for ordinary consumers, it seems that they would rather listen to these contents.
The recent launch of the millet TV 2S has pushed this description of product quality to a high point. The double output of the label and sentiment of new domestic products undoubtedly pushed the publicity of the conference again to a new height. When smart TVs were first introduced, manufacturers paid more attention to intelligence and neglected quality. As a result, the return rate of smart TV products was higher at that time, causing users to question the quality of smart TVs. Nowadays, with the popularization of intelligence, it is believed that manufacturers should also be more concerned with the importance of quality, and quality belief will become one of the most talked about topics in the future when manufacturers talk about television.
In addition, in terms of the appearance of television products, manufacturers have also paid the full amount of money. Without a few decent "adjectives," they are basically embarrassed to talk about things. What "anodizing" "Carpenter's feelings" "beautiful to the United States" has basically become the standard description of smart TV.
Talking about ecology?
Since LeTV put forward the concept of ecology at the press conference, the word “ecology†became a frequent visitor at the press conference. For example, Changhong, TCL, Konka, etc. all have an introduction to the eco-circle at the press conference. In fact, the ecosystem is based on the expansion of intelligent hardware devices. Through the connection of smart devices, a perfect ecological model is created, allowing users to make life easier by connecting smart devices. However, at present, the ecology of each family is relatively closed, forming an internal protection circle, which brings certain obstacles to the daily use of consumers. In recent days, Konka has proposed a fully-developed ecological model, which has brought new vitality to “ecologyâ€. The unimpeded ecology of development is more suitable for the user’s experience.
What to talk about finally
Having talked so much, what TV makers wanted to talk about? In fact, nothing more than aiming at the needs of users, what is the user's needs to talk about! Of course, in addition to meeting the real needs of users, TV manufacturers also create demand for users, so that they can seek differentiation in today's severe product homogeneity. Although each person attending a speech seems to be "storytelling," some are real and fictitious, and grasping the user's heart can only grasp the key. Of course, the story should be avoided too much, so that consumers do not really think of it as a story.
Since LeTV put forward the concept of ecology at the press conference, the word “ecology†became a frequent visitor at the press conference. For example, Changhong, TCL, Konka, etc. all have an introduction to the eco-circle at the press conference. In fact, the ecosystem is based on the expansion of intelligent hardware devices. Through the connection of smart devices, a perfect ecological model is created, allowing users to make life easier by connecting smart devices. However, at present, the ecology of each family is relatively closed, forming an internal protection circle, which brings certain obstacles to the daily use of consumers. In recent days, Konka has proposed a fully-developed ecological model, which has brought new vitality to “ecologyâ€. The unimpeded ecology of development is more suitable for the user’s experience.
What to talk about finally
Having talked so much, what TV makers wanted to talk about? In fact, nothing more than aiming at the needs of users, what is the user's needs to talk about! Of course, in addition to meeting the real needs of users, TV manufacturers also create demand for users, so that they can seek differentiation in today's severe product homogeneity. Although each person attending a speech seems to be "storytelling," some are real and fictitious, and grasping the user's heart can only grasp the key. Of course, the story should be avoided too much, so that consumers do not really think of it as a story.
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