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OLED is coming! When Samsung and LG took the lead in launching OLED TVs at the Consumer Electronics Show, the industry simply took such products as future concepts. However, when Samsung decided to suspend production of LCD TVs in China and began to force OLEDs, all color TV companies knew that OLEDs were really coming. However, under the background of the gradual elimination of traditional LCD TVs, LED LCD and OLED TV products will dominate the market in the next five years.

The OLED display uses an organic light emitting diode (OLED) to provide backlight for the display, so the power consumption is relatively small compared to the LED display. In addition, the image quality and response speed of the OLED display are also better than the traditional LCD screen.

Korean companies attach the greatest importance to OLED. According to previous news, Samsung will shift its development focus to OLED display products after splitting the LCD display business.

As early as April 2010, LG Display Company stated that it will invest USD 223 million to expand its OLED production line. Chap Sin, vice president of strategy and marketing center at LG Display, said that consumer demand for OLED displays will begin to increase in 2013. By then, the price gap between OLED TVs and LCD TVs will shrink to about 30%.

Japanese and Chinese Taiwanese companies are not to be outdone. At present, Sony is already developing OLED TVs, and AU Optronics of Taiwan also began mass production of OLED displays for mobile devices in 2011, while developing OLED displays for TVs and tablets.

Although domestic companies do not have sufficient ability to control the upper reaches of the panel, Skyworth has established a small-size OLED production line with South China University of Technology to accumulate technology. TCL Group Chairman Li Dong also disclosed before his birthday that TCL decided to accelerate product development for the next generation of display technology, and will build an OLED panel experiment line in the second half of this year. How long does it take for OLED TVs to become popular?

Industry confrontation within five years of OLED TV will appear in the home appliance analyst Liang Zhenpeng: OLED TV is now recognized as the world's best next-generation flat panel display technology. Although the current mainstream product of flat panel televisions is a liquid crystal television, the liquid crystal television has a fatal flaw that the liquid crystal television cannot self-illuminate, but illuminates the liquid crystal panel to display an image through the light emitted from the backlight bulb. This form of passive lighting causes LCD TVs to inherently have some inherent problems in image display, such as a small viewing angle, insufficient color brightness, and insufficient trueness of color reproduction. OLED is self-luminous, which can effectively solve the current image display defects of LCD TVs. In addition, OLED has breakthrough innovations in environmental performance, ultra-thinness, and screen flexibility. In the next five years, leading companies in OLED technology will take the initiative.

Yang Dongwen, CEO of Skyworth Group: OLED is a revolution in the display technology of the color TV industry. The OLED display has self-luminous properties, no backlight source, high contrast, ultra-thin, wide viewing angle, fast response, wide operating temperature range, and simple construction and process advantages. OLED TVs will enter the promotion period next year and gradually enter the lives of consumers. It will take at least two years before they enter the industrial harvest.

Anti-party is still the LCD in the world within five years of the TCL Group Chairman Li Dongsheng: OLED applications in small and medium screens will soon come, but in the application of television screens, the current technology is still immature, and the cost is very high. In the next 8-10 years, LCD TVs will remain the market leader.

Gu Zhihua, Director of Flat Panel Display Engineering Research Center, Fudan University: Although OLED represents a clearer direction for the development of new flat panel display technology, the mainstream TV display technology in the market is still LCD in the next five years. If liquid crystals have technological breakthroughs in display technology, energy saving, and appearance, they will prolong industrial life. At present, domestic enterprises with panel display technology have very big advantages.