Since the concept of “intelligent†emerged, color TV companies have been devoting themselves to the development and application of smart TV technology. After nearly two years of development, smart TV technology has been continuously upgraded, and the upstream and downstream industrial chains have also gradually improved. Products have also brought extraordinary enjoyment to consumers' lives and won the recognition of consumers. TV companies in order to expand market share, focus on the excellent configuration of products and product prices, high configuration, low price is important, but in the fierce market competition, high-quality services are more conducive to color TV companies establish a brand reputation and win consumption The trust of the person to win the foothold in the color TV market.
Each of the company's exciting cloud color TV configurations was upgraded in the first quarter of 2012. Skyworth, Hisense, Changhong, Konka, Haier and other six domestic color TV brands have launched smart TV products one after another, striving to win market first-mover advantage. This time, each brand of smart TV has its own new features, in which voice interaction has become an important feature of the new color TV products. This kind of TV can accurately and quickly identify the voice commands issued by users. Through the voice control, TV channels can be changed and programs can be queried. Internet browsing, game interaction, and other operations have subverted the control of traditional manual remote controls. In addition to the functions, pulse and blood pressure measurements can be performed, and electronic cases can be established for family members. Smart TVs are becoming more convenient, more practical, and more practical.
The humanization of smart TVs benefits from the upgrading of smart TV technology and the further application of technology. The smart TV system configuration was upgraded to 4.0 on the basis of Andriod 2.0 before, which makes the smart TV run more smoothly, response speed is more sensitive, and compatible applications are more abundant. At present, the market competition mode of smart TVs has gradually shifted from a single hardware model to a complex competition model of "hardware + content + services". Smart TV technology will continue to be upgraded, and the creation of home intelligence centers will gradually be realized. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and well-known home appliance expert, the high-end hardware configuration, cloud space utilization, and human-computer interaction of smart TVs will become the focus of competition among enterprises in 2012, and the competition among enterprises is also gradually intensifying.
The increasingly fierce competition in the market The concept of “intelligence†in service and quality has become popular in the mobile phone and other electronic product markets. While the mobile phone industry has become more and more intense, the color TV industry has emerged a smart upsurge. As the best carrier for smart technology, TV is also favored by IT companies. With the continuous expansion of the smart TV market, IT giants have also joined the production of smart TVs, adding pressure on color TV companies. Fierce market competition has promoted the continuous upgrading of product technology, but more problems will be exposed during this process.
According to the survey data of the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce, the consumer satisfaction rating for flat-panel televisions and the satisfaction index for after-sales services reached 91% and 80%, respectively, an increase of 1 and 2 percentage points year-on-year. After-sales service attitude is most concerned by consumers. The data also shows that in the past four years, the statistical data on color TV safety accidents was 18 in 2008, 24 in 2009, 54 in 2010, and 56 in 2011, showing a gradual upward trend. Although the proportion of security incidents is small, it poses a threat to the personal safety of consumers. Color TV companies must ensure the quality of their products, be responsible to consumers, be responsible to society, and be responsible for establishing a good brand image. High quality and excellent service is an indispensable part of winning the market.
Service and technology upgrade together with the promotion of color TV industry With the deepening of China's TV industry into the era of intelligence, color TV companies are competing around the smart cloud technology, TV's additional features have gradually increased, the upgrading of smart TV technology Consumers have brought new experiences. The after-sales service of smart TVs has more to do with the vital interests of consumers. They have higher requirements for TV service work and standards improvement. The establishment of an after-sales service system that can meet the requirements of the intelligent era and can safeguard the rights and interests of consumers is a strategic task for the color TV companies and related government departments, and is also the biggest driving force for enterprise development and industrial transformation.
Lu Jiebo, deputy secretary-general of the China Electronics Chamber of Commerce, said: In the face of increasingly fierce competition, returning to nature is more conducive to corporate development. Before the smart technology is fully matured, starting from the most essential product safety, strive for the industry development model of zero after-sales service complaints, build a harmonious and stable development environment for the color TV market, and promote the development of the smart TV market.
Each of the company's exciting cloud color TV configurations was upgraded in the first quarter of 2012. Skyworth, Hisense, Changhong, Konka, Haier and other six domestic color TV brands have launched smart TV products one after another, striving to win market first-mover advantage. This time, each brand of smart TV has its own new features, in which voice interaction has become an important feature of the new color TV products. This kind of TV can accurately and quickly identify the voice commands issued by users. Through the voice control, TV channels can be changed and programs can be queried. Internet browsing, game interaction, and other operations have subverted the control of traditional manual remote controls. In addition to the functions, pulse and blood pressure measurements can be performed, and electronic cases can be established for family members. Smart TVs are becoming more convenient, more practical, and more practical.
The humanization of smart TVs benefits from the upgrading of smart TV technology and the further application of technology. The smart TV system configuration was upgraded to 4.0 on the basis of Andriod 2.0 before, which makes the smart TV run more smoothly, response speed is more sensitive, and compatible applications are more abundant. At present, the market competition mode of smart TVs has gradually shifted from a single hardware model to a complex competition model of "hardware + content + services". Smart TV technology will continue to be upgraded, and the creation of home intelligence centers will gradually be realized. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and well-known home appliance expert, the high-end hardware configuration, cloud space utilization, and human-computer interaction of smart TVs will become the focus of competition among enterprises in 2012, and the competition among enterprises is also gradually intensifying.
The increasingly fierce competition in the market The concept of “intelligence†in service and quality has become popular in the mobile phone and other electronic product markets. While the mobile phone industry has become more and more intense, the color TV industry has emerged a smart upsurge. As the best carrier for smart technology, TV is also favored by IT companies. With the continuous expansion of the smart TV market, IT giants have also joined the production of smart TVs, adding pressure on color TV companies. Fierce market competition has promoted the continuous upgrading of product technology, but more problems will be exposed during this process.
According to the survey data of the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce, the consumer satisfaction rating for flat-panel televisions and the satisfaction index for after-sales services reached 91% and 80%, respectively, an increase of 1 and 2 percentage points year-on-year. After-sales service attitude is most concerned by consumers. The data also shows that in the past four years, the statistical data on color TV safety accidents was 18 in 2008, 24 in 2009, 54 in 2010, and 56 in 2011, showing a gradual upward trend. Although the proportion of security incidents is small, it poses a threat to the personal safety of consumers. Color TV companies must ensure the quality of their products, be responsible to consumers, be responsible to society, and be responsible for establishing a good brand image. High quality and excellent service is an indispensable part of winning the market.
Service and technology upgrade together with the promotion of color TV industry With the deepening of China's TV industry into the era of intelligence, color TV companies are competing around the smart cloud technology, TV's additional features have gradually increased, the upgrading of smart TV technology Consumers have brought new experiences. The after-sales service of smart TVs has more to do with the vital interests of consumers. They have higher requirements for TV service work and standards improvement. The establishment of an after-sales service system that can meet the requirements of the intelligent era and can safeguard the rights and interests of consumers is a strategic task for the color TV companies and related government departments, and is also the biggest driving force for enterprise development and industrial transformation.
Lu Jiebo, deputy secretary-general of the China Electronics Chamber of Commerce, said: In the face of increasingly fierce competition, returning to nature is more conducive to corporate development. Before the smart technology is fully matured, starting from the most essential product safety, strive for the industry development model of zero after-sales service complaints, build a harmonious and stable development environment for the color TV market, and promote the development of the smart TV market.
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