It is reported that Samsung Electronics, Apple and other companies are developing smart glasses, and in this field, Google is the undisputed industry originator, but its "Google Glass" products have failed. According to the latest news, Google executives said recently that they are still interested in developing smart glasses products and will be implanted with the latest augmented reality technology. Let's take a look at the related content with Xiaobian.
According to reports, Google’s hardware business owner Outlaw said in an interview that high-tech glasses are still a very attractive project for Google, but he also said that smart glasses have to become a mass market product, and Many years.
Google is a pioneer in the smart eyewear market. In 2014, Google Glass began testing. This kind of glasses is actually a smart phone worn on the head. The device can access rich information at any time, and can take pictures. However, at the time of the launch of Google Glass, the concept of virtual reality or augmented reality has not yet been set in the industry. The promotional materials of Google Glass are also not related to virtual reality augmented reality.
The new invention of Google Glass has aroused the attention of the global media and public opinion. Unfortunately, this product has been challenged by infringement of personal privacy, because the wearer can take pictures of the surroundings quietly. Some cinemas, bars and other institutions around the world have publicly announced that it is forbidden to wear Google Glass.
Subsequently, Google terminated the project, and Google Glass was also seen as a completely failed product of Google. Later, Google reinvented this product as a device for the enterprise industry, but it has nothing to do with consumers.
However, from time to time, from the beginning of 2016, the concept of virtual reality and augmented reality began to appear, and the function developed by Google Glass in the past just happened to belong to the augmented reality concept promoted today.
In the field of enhanced display, Nintendo's game Pokemon GO is popular all over the world, giving consumers the most powerful augmented reality introductory education. Subsequently, Apple and Google, two companies, are preparing to combine augmented reality and mobile phones, and have launched development interfaces.
Google hardware leader Outlaw said that in addition to smartphones, Google is considering future development of other products that offer an augmented reality experience.
He said that Google is considering various hardware devices of various sizes and appearances, and various researches are being carried out internally, but Google has no smart glasses products that can be released.
Outlaw said that smart glasses and augmented reality technology will take years to mature, and Google will invest time to conduct research.
Apple is at the forefront of the combination of smartphones and augmented reality. In the iPhone X phone launched last year, Apple implanted a three-dimensional recognition sensor that can identify and model the surrounding space and objects. Users can use the mobile phone to measure the surrounding space or simulate the furniture.
However, it should be pointed out that Augmented Reality has not become a major selling point for Apple's mobile phones. The iPhone X's sales volume is poor, which has caused Apple's mobile phone sales in the fourth quarter of last year to fall into a downturn. According to US media reports, the interest of third parties in developing iOS mobile augmented reality software has dropped dramatically.
Some voices believe that the future smart glasses will have a large number of augmented reality features, such as users see a business, the glasses will display their specific information, hot items, recent promotions, and even consumer evaluation.
However, the glasses are small in size, and the software running ability and interface design of smart glasses are also facing enormous challenges.
In addition, just as Google Glass has invaded the privacy of individuals in the past, the future of smart glasses to be listed, also need to face the supervision of national laws, such as whether to allow shooting functions to be activated on specific occasions.
It is worth mentioning that in recent years, Google's interest in hardware business has increased. A large number of hardware products are currently available, including smartphones, notebook computers, smart speakers, smart home products, and video playback devices.
Earlier this year, Google spent $1.1 billion to acquire the OEM business of Taiwanese mobile phone manufacturer HTC, and acquired 2,000 engineers. Google will also use these engineers and the Taipei R&D center to develop new hardware products.
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