Chen Lucheng, vice president of Haier Home Appliances Industry Group, told reporters that Haier started the practice of interconnected factories as early as 2012, and is committed to building a system of on-demand design, on-demand manufacturing and on-demand distribution. In order to realize the transformation from large-scale manufacturing to personalized customization, Haier has transformed into an open platform. The modular-based interconnected factory is the “main body†that provides users with a personalized customization experience, while the user interaction customization platform and module business resources The platform provides users with a personalized customization experience.
In the Haier Shenyang refrigerator factory, the reporter saw that in order to meet the customization needs of different users, Haier has created a flexible optional product, extended processing capability, and mold change response requirements through the modular layout of products, layout, equipment and organization operations. Automated production line. After accurately obtaining the customized information, the workers in the factory only need to put these doors randomly into the cage, and the production line can automatically retrieve and automatically change the mold according to the customized information.
The person in charge of Haier Shenyang Refrigerator Factory told the reporter that in order to realize the mass customization combination, the factory converted the traditional production line of more than 100 meters into four 18-meter-long intelligent production lines. Currently, one production line in the factory can support more than 500 models. The flexible mass customization makes it fast and flexible to meet the diverse purchasing needs of users. “On the one hand, users can choose a refrigerator according to their own preferences, such as the color, style, performance, structure, etc.; on the other hand, through visual operation, users can check the position of their refrigerator on the production line at any time. , such as which process is produced, whether it is factory or not," said the person in charge.
It is understood that the world's first "third class" refrigerator - Haier uniform refrigerator is produced in Shenyang factory. Through the whole process of global users, R&D resources and module vendors, the products are connected in parallel and iteratively outputs products that meet the individual needs of users. According to market data, Haier uniform refrigerator has entered more than 2 million users worldwide. According to the latest survey data of Euromonitor in 2014, Haier refrigerators ranked first in the world for 17 consecutive years with 17% brand retail sales. The connected factory will further promote the advantages of Haier refrigerator industry.
Quality culture escort high quality productsHaier quality culture has changed from management products to management experience, from no defects in products to no defects in user experience.
The re-engineering of production processes and production methods has also brought new challenges to the company's traditional quality control system. This challenge is mainly reflected in the user-centered, personalized post-satisfaction and full-process personalized experience. In the interview, the reporter learned that in the Internet era, Haier put forward the quality culture of “taking the best user experience as the standardâ€, from management products to management experience, from no defects in products to no defects in user experience. The new mode of internal change and external interaction is the networked 360° user interaction experience mode under the Haier single-in-one win-win mode.
In this user interaction experience mode, the user actively participates in the interaction and evaluation of 360° each node in the full value chain of product planning, design, manufacturing, delivery, marketing, etc., and creates the best experience together with the intelligent manufacturing ecosystem. In order to meet the dynamic and individual needs, and form a self-running system with continuous closed-loop optimization of experience. It can be said that the Haier single-in-one networked 360° interactive experience mode is a kind of quality management mode innovation that meets the requirements of the Internet era.
Guided by this strategic goal, Haier Shenyang Refrigerator Factory continues to practice the quality management mode of “from warranty to guarantee, pre-satisfaction to full-process user experienceâ€, from automatic research and development, procurement, logistics to production. Nearly 50 quality assurance measures, such as wrong, intelligent monitoring and inspection, to ensure the production of zero-defect products.
According to the person in charge of Haier Shenyang Refrigerator Factory, the refrigerator factory is actively practicing the modular strategy, and fully implements the whole process of modular design, procurement and manufacturing to ensure product quality. In addition, the world's advanced technology and highly integrated automated production lines have also solved the difficult problems of traditional manufacturing, reducing the various uncertainties caused by manual operations and ensuring the high quality of products.
High efficiency to create a first-class delivery experienceHow to quickly meet the user's personalized and differentiated needs, test the response speed of Haier intelligent manufacturing.
In the face of Internet transformation, Haier's unmanned factory's goal is to enhance the user's individual satisfaction. It can be said that under the three interconnections of internal and external interconnection, information interconnection and virtual and real interconnection, more than 10 million users worldwide will participate in the research and development, production and sales of Haier refrigerators. How to quickly meet the individualized and differentiated needs of users and create first-class products. The delivery experience tests the response speed of Haier's smart manufacturing ecosystem.
According to the relevant person in charge of the Haier Shenyang refrigerator factory, the factory is more focused on satisfying the user's experience of the whole process of manufacturing while realizing the high automation of the machine and equipment. By establishing an automation community that freely interacts with the machines, machines and machines leading the home appliance industry, Real-time interconnection between machines, production lines, products, and users.
It is understood that the most typical information interconnection case of the factory is the U-shell intelligent distribution line, which subverts the traditional tooling mode of transportation. In the case of the first unmanned distribution in the industry, point-to-point precision matching production and automatic instant delivery . At present, Haier Shenyang refrigerator factory has realized the production capacity of single-line capacity and unit area by doubling the output of single-line production capacity, and the logistics distribution distance has also decreased by about 43%. The production cycle has been shortened to 10 seconds, making it the most productive cycle in the global refrigerator industry. Fast, accept the most extensive home appliance factory.
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