Haier Sun Jingyan: energy saving, comfort and intelligence are the development trend of home appliances

On July 5, the four-day 2012 China International Consumer Electronics Expo (SINOCES 2012) officially kicked off at the Qingdao International Convention and Exhibition Center. When interviewed by a reporter at the exhibition, Mr. Sun Jingyan, Vice President of Haier White Power Group, analyzed the role of the energy-saving subsidies policy for the home appliance industry and the future development trend of home appliances.



Sun Jingyan, vice president of Haier White Power Group, believes that the energy-saving subsidy policy is a timely rain for the entire household appliance industry, and can effectively promote home appliance companies to optimize product structure. Taking Haier air-conditioning as an example, before the introduction of the energy-saving subsidy policy, there were only about 20 Haier energy-saving air-conditioning models. With the introduction of the energy-saving subsidy policy, Haier has further increased the research and development of energy-saving air-conditioning, and the model of energy-saving air-conditioning has taken up air-conditioning. More than 70% of the total number of models. In addition, energy-saving appliances can save a lot of energy for the country. Taking an energy-saving air conditioner as an example, it can save electricity costs for a user for about 260 yuan a year. With the intensification of energy shortage, energy-saving appliances will inevitably dominate consumer trends.

Regarding whether the energy-saving subsidy policy will improve the competitiveness of domestic brands in the international market, Sun Jingyan believes: “The core competitiveness of a company cannot be enhanced by the support of national policies, but it should be developed through innovation and have independent independent intellectual property rights. The policy has only played a promoting role, but it is not a decisive role.” Haier was the first home appliance brand to go abroad, and globalization has always been Haier’s brand strategy. Currently, Haier’s products are sold in more than 160 countries around the world. Among the products exported by China, the proportion of self-owned brands is very small, only about 2%, of which Haier occupies 82%.

Sun Jingyan also stated that energy saving, comfort and intelligence are the trend of the development of home appliances in the future, such as televisions that rely on mind control, transparent door refrigerators that can automatically match the diet, ultra-quiet washing machines, and Internet of things appliances. Taking the Haier water heater as an example, its hot water efficiency can reach 90%, which is higher than 80% of the national standard. In addition, Haier also provided 512 hot water solutions based on the differences in climate in different regions and the major energy structures in different regions. Sun Jingyan said: “Haier is not just selling products but selling experience and selling services.”