Vision light electronic closure will trigger the reshuffle of the industry and trigger a chain reaction

Recently, Shenzhen billion-level LED display company Vision Optoelectronics Co., Ltd. closed down, industry insiders said the industry will open the reshuffle
The display industry, which is not shocked, has stirred up thousands of waves because of the collapse of another company.

Following the collapse of Bodori and Bolunte last year, another display company in Shenzhen, Vision Optoelectronics Co., Ltd. (hereinafter referred to as “Vision Optoelectronics”), went to the end of the road.

In fact, as early as last year, when the company collapsed, the Yangcheng Evening News took the lead in proposing that the LED industry should be reshuffled. Nowadays, in the event of a corporate failure, many people in the industry have said: "The LED display industry shuffle is really coming this time!"

Case: Vision Optoelectronics Abandoned Debt Major Shareholders "Missing"

Although it is a billion-yuan enterprise, in the LED display industry, the scale of Vision Optoelectronics is only moderate. The Deputy Secretary-General of the Shenzhen Semiconductor Lighting Industry Development Promotion Association appraised that it is as famous as Yu Duoli.

According to the official website of Vision Optoelectronics, the company was established in 2005 with more than 80 million yuan in assets and 400 employees. In 2007 and two years, sales totaled 260 million. However, this company, which claimed to be "the top five companies in the industry for two consecutive years", suddenly declared bankruptcy on June 29 this year. Xing Yi, the legal representative and major shareholder of the company, did not know what to do.

The reporter was informed that Vision Optoelectronics has defaulted on wages for workers since April this year. In addition, it also owed about 380,000 yuan of construction funds for the renovation of the factory, and the amount owed to Hangzhou Bank was as high as tens of millions of yuan. Previously, Xing Yi had issued a short message to the outside world: "Because of the serious shortage of funds, and the ignorance of Guohong Property, the factory is in trouble."

In fact, the break of the capital chain is only a general statement. Bao Enzhong, who had visited the vision photoelectric research in the year, revealed to reporters:

“In 2010, Chen Yi said that the company was falling apart due to shareholder internal struggle, and the business was in trouble.” Zhang Xiaofei, director of the High-tech LED Industry Research Institute, said: “In addition to its poor management, the industry’s price war is prevalent and its profit margin is low. difficult."

Industry profit margin as low as 5%

The reporter noted that the company that closed down in October last year is also a LED display company in Shenzhen. Bao Enzhong told reporters: "Lighting is an emerging industry, but the LED display industry is very mature and the competition is fierce." He said that there are as many display companies in Shenzhen with annual sales of hundreds of millions, and small scales may have Thousands of homes.

When the demand is strong in the past few years, the company can still live very moist. However, exports have shrunk since the second half of last year, exposing the entire industry to risks. Bao Enzhong said: "Display companies rely on orders to survive, orders are not, suppliers are dunning, the capital chain is very easy to break." The same as the display industry listed companies, Chau Ming Technology's first quarter of this year, income and profits fell, revenue fell Nearly 17%, net profit fell by 80%.

At the same time, the intensifying price war has further reduced the already low profit margin.

According to Zhang Xiaofei, the current net profit of LED display companies is only 7% to 10%, and the difference may be only 5%. "The lower the gross profit, the more the company wants to make the scale bigger. The more the investment, the more the arrears, the higher the risk."

Shuffle or trigger a chain reaction
"On the surface, vision optoelectronics is not well-managed, in fact, it is 'integrated'." Zhang Xiaofei believes that the decline of vision photoelectric may bring a chain reaction, both upstream and downstream enterprises will be affected.

Experts in the industry pointed out that the timing of shuffling in the display industry has matured. Once a company has made major mistakes in its operations, it will be swallowed up by the wave of shuffling. Bao Enzhong said that the attention is all about some fame, in fact, the small enterprises that are not well-known have fallen more.

Zhang Xiaofei said that Vision Optoelectronics is a classic case of “integration”. He believes that 10% to 20% of companies are experiencing reshuffle. ST companies in the next five years are not worth making a fuss in the next five years. "Reshuffle is the only way to return the impetuous LED display industry to rationality." Zhang Xiaofei said.

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