Recently, global microcontroller (MCU) and touch technology solutions company Atmel acquired Newport Media, a low-power Wi-Fi and Bluetooth solution provider. Through this acquisition, Atmel will have the industry's most complete portfolio of intelligent wireless networking products for the "Internet of Things." So where is Atmel's next strategic focus? What new product combinations will be introduced? Dr. Reza Kazerounian, senior vice president and general manager of the microcontroller business unit of Atmel, recently accepted an interview with the reporter of "International Electronic Business".
Dr. Kazerounian first introduced Atmel's 20-year history of innovation in the MCU field. Atmel has two of the world's most popular MCU architecture lines, AVR and ARM, with 8- and 32-bit architecture MCUs and ultra-low-power MPU solutions. In 2013, the company released the Cortex A5 series of MPUs, extending the application area to battery-powered and wearable devices.
And the general trend of the microcontroller market itself is quietly changing. According to the IHS iSuppli survey, the MCU market is growing at an annual growth rate of about 4-5%, with the growth of 8- and 32-bit MCUs leading the market, while the MPU market for portable devices, wearables and automotive. Rapid growth has also brought countless new opportunities. According to ABI Research, the Internet of Things will become a huge driving force for the development of the wireless connection H market. By 2020, the number of IoT devices will reach 30 billion.
For Atmel, its strength lies in its MCU product and design environment, including the Atmel Studio development platform, the Atmel Gallery app store, and the maker community, which lays the foundation for faster product development. According to Dr. Kazerounian, Atmel's embedded processing solutions currently target the following markets: industrial automation and M2M, consumer electronics and appliances, building and home control, energy metering, automotive and medical.
Internet of Things drives smart networking devices
Dr. Kazerounian believes that the Internet of Things will drive the development of other intelligent networking devices. In the future, people can directly monitor other systems connected to the IoT endpoints, such as cars, energy, and medical, using only one mobile device, such as a smartphone or tablet. Health care, etc. To achieve this, the power of the growing number of embedded wireless connections in IoT endpoints is needed, because ultimately the IoT will serve a broad market, and customers need a “turnkey wireless solution†plus a comprehensive open ecosystem and End-to-end application.
The IoT endpoints can be seen as important, and the best match with them is the MCU, which can fully meet the core requirements of embedded flexible processing, low-power links, sensors and user interfaces. Together with NMI's 802.11n Wi-Fi and certified Bluetooth products, Atmel's extensive portfolio of SmartConnect wireless products will be further expanded to provide highly integrated and innovative solutions to accelerate seamless communication and connectivity across the Internet of Things. NMI's products are combined with Atmel's ultra-low-power microcontrollers for a wide range of applications, including industrial, home and building automation, and consumer products that require small size and long battery life. Dr. Kazerounian said that Atmel also hopes to become an active participant in the development of standards for the Internet of Things industry.
Atmel and NMI's product portfolio complement each other
Dr. Kazerounian is very optimistic about the prospects of the Chinese Internet of Things market. Colleagues also hope that Atmel can find more partners in China and the entire Asian market.
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