In today's media society, images gradually replace words and become a kind of social necessity for visual existence. As a new form of media advertising, LED advertising also relies on visual images to disseminate information and attract the audience's desire to purchase through image expression. Advertisers can target LED display screens of different sizes in different spaces for different customer groups to maximize the spread of advertisements. This also makes the visual communication patterns of LED advertisements rich and colorful.
Compared with other advertising methods, outdoor LED displays have many excellent performances.
Strategic location
The location of LED advertising screens is usually in a crowded area, and the large-sized, gorgeous pictures can create a stronger visual impact. In today's era of information explosion, this unique form of monetization is often easier to stand out from the overwhelming advertising, effectively realize the communication of information with the audience, and achieve the purpose of brand image and public information communication.
Because outdoor advertising is usually located in a prosperous section with huge traffic, it is regarded by many merchants as an important means of corporate brand and image promotion. Driven by high-definition, 4K and other technologies, the clarity of outdoor displays continues to improve, which can provide a larger size choice. This makes the status of LED display screens in the outdoor advertising industry increasingly recognized by the market.
Provide information 24 hours a day
The LED display itself has the characteristics of energy-saving and environmentally friendly products, and can support the 24/7 information transmission needs of uninterrupted playback. And it has excellent performances such as waterproof, lightning protection, and earthquake resistance, which can adapt to the application requirements of harsh outdoor environments. With its high brightness performance, the display effect is not easily affected by the environment, so it can ensure the effect of outdoor transmission.
Can be used as a display window for city image
Moreover, compared with other forms of TV advertising, outdoor LED screens can also broadcast public welfare content such as city publicity videos, so they are not easily disgusted by the audience, and the acceptance rate is significantly higher than traditional TV advertising. At the same time, it can also play a role in beautifying the city's image and enriching people's spare time, becoming a display window for the brand image and city image.
LED advertising screens have become one of the fastest growing markets in the global advertising industry, ranking the throne of Asia's first advertising. This huge business opportunity has attracted worldwide attention. It is estimated that by 2015, the outdoor LED display advertising market revenue will exceed 3 billion, and the prospect is very attractive.
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