[PConline Talk] Before 2014, the TV box market has always been a prosperous scene. A convenient small box can greatly enhance everyone's living room entertainment experience. Since 2014, SARFT has made a TV box. Many "regulations" have cast a shadow over the development of television boxes. The performance of the TV box industry is like spring to winter, and the development is also ups and downs. If we can hardly get the resources we want from TV boxes. Will we consider other alternatives? What choice do we have at this stage?
TV Box Development History
1. Do you still remember the wonderful grand box 10 years ago?
As early as 10 years ago, that is, in 2005, domestic television box products began to appear - grand box, there should be many people remember this sensational TV box products, in 2005, the price of this product is more than 6 thousand yuan, the price is too high and it is difficult for the people to be willing to buy fresh. In 2006, Radio and TV issued a document saying that there was a violation of the grand box, which also gave a blow to this advanced product. In addition, 10 years ago, the domestic broadband network was far from being developed. It is indeed difficult to enhance the entertainment experience in the living room through the box connection network. It is difficult for the grand box to succeed in the market environment at that time.
Grand box
2. The emergence of the Android system gave birth to a new generation of box products
Google launched the Android mobile phone system in 2007, and this system has continued to evolve in the future. The development of the domestic TV box has also largely relied on the development of the Android system. During the period from 2011 to 2014, the domestic TV box The market was very prosperous, and SARFT issued the 181st article ("Operation and Management Requirements for Holding Internet TV License Organizations") in 2011. Since then, the rapid development of Internet TV boxes has also affected the market of traditional TV set-top boxes. Caused a lot of impact, cottage TV, authentic TV manufacturers have launched the box in the market.
Cottage Box
3, radio and television and TV boxes continue to "entangle"
2014 is destined to be the quietest year in the history of TV box development. With the strong intervention of broadcasting and television, the various specifications put forward for TV boxes have made the development of many television box products unclear.
In mid-June 2014, the Network Division of SARFT directed the Internet TV licensees and issued a letter on the immediate closure of illegal video software download channels in Internet TV terminal products.
In July 2014, SARFT had already ceased to issue integrated licenses, and content service licenses only allowed normal applications from provincial broadcasters. Until now, all regular TV box products in the market can only be selected to cooperate with seven licensees.
In July 2014, the State Administration of Radio, Film and Television republished a document requesting that some Internet TV integrated broadcast control platforms cancel the time-shifting and viewing functions of TV stations directly provided in integrated platforms.
In July 2014, and still in this month, SARFT issued the most stringent order for Internet TV. It not only requires overseas TV dramas and microfilms to go offline within a week, but also indicates that unapproved end products are not allowed to be pushed. To the market.
In October 2015, it was reported that Radio and Television interviewed the licensee again and requested the licensee to strictly implement a number of new policies. The offenders may be repossessed. Also in October, the Supreme People's Court, the Supreme People's Procuratorate, the Ministry of Public Security, and the General Administration of Press, Publication, Radio, Film and Television jointly issued the No. 229 document, and will severely crack down on illegal television network reception equipment and criminal activities.
And just recently, the TV box with Ali YunOS system was automatically upgraded and shielded from numerous third-party applications installed by users, which also caused dissatisfaction among many users.
In general, the insufficiency in the development of smart TV products has given television boxes a wide market space. Today's TV box market still needs a healthier environment. The various actions of the SARFT will play a decisive role in the development of future TV box products. Good or bad, but only the market will give the answer. Once we feel that the function and content of TV box products can no longer satisfy our living room entertainment needs, can we have other choices? Let's explore it.
Establish HTPC
The full name of the HTPC is the Home Theater Personal Computer, which is a home theater computer. We can understand it as a miniature computer host. Through the HTPC, we can connect the flat-panel TVs and stereos at home together and operate them with an external remote control device. This will move the computer. The way to the living room is undoubtedly the greatest degree of freedom. Users with slightly better hands-on ability may wish to consider this method and can well balance the game and audiovisual experience.
Do not toss directly with the set-top box
The biggest advantage of the TV box is that you can watch live broadcasts and various online videos through third-party applications. If you usually look at the TV live and watch the news, the ordinary set-top box is sufficient to meet the needs of use, and the set-top box does not require network support. Time has no effect on the speed of the home. Old children are easier to use.
Try to buy smart TV
Today's smart TVs are essentially non-intelligent flat-panel televisions with built-in TV boxes. Smart TVs will not be affected by related management policies for the time being, and the product development of smart TVs is still relatively rapid. Consumers also have many choices if you feel that TV box products are not easy to use. When you need to purchase new TVs, you may consider buying smart TVs.
Android Tablet Connects TV
The Android tablet connected to the TV is also a living room entertainment output solution, but this solution will ultimately bring different experiences due to different tablet PCs and different TVs. Therefore, there are not many people who replace TV box products with Android Tablet PCs.
The emergence of split/modular TV
TV boxes are often regulated, and the experience of smart TVs is also good or bad. This kind of market environment has created the birth of split or modular TVs. However, the essence of split TV is still the output of TV boxes and flat-panel TVs, but some manufacturers will Smart modules are integrated in external modules, and some manufacturers design smart modules as removable. Or the "taste" of the TV box, it was only displayed in another form.
Modular TV
Not too many young people watching TV
For Xiao Bian himself, the usual time for watching TV is really too small. Basically, all video resources are obtained through computers. Then there are mobile phones. For those who do not watch TV, there is a sense of the presence of boxes or set-top boxes. It is not strong, but the elders at home are accustomed to using the TV box. Suddenly, the application of the TV box is blocked. This is a troublesome thing. It is also a headache for elders to adapt to a new product.
to sum up
TV box products are undoubtedly still have a very large market demand, after all, this is a simple and quick product to enhance the living room entertainment experience, radio and television on the various products issued by the box of products to a certain extent to narrow the development of TV boxes, we are more It is hoped that in the future we will be able to see TV box products that are more in line with the needs of use. Of course, we can also use such a more liberal scheme as HTPC to enhance the living room entertainment experience.
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