A report by Immersv, a VR advertising service provider based in Amillyville, stated that for virtual reality applications, selectable video ads perform better than pre-roll ads. Their data shows that the conversion rate for select video ads is 37% higher than that of the pre-video ads.
Since August 2016, the conversion rate for in-app optional video ads has been 27.1%. In contrast, the conversion rate for in-app front video ads was 19.8%. Although both have higher conversion rates than mobile ads, the conversion rate of selectable video ads is 37% higher than that of pre-roll ads.
Mihir Shah, Executive Director of Immersv stated in a statement: “Our VR advertising placement arrangement has helped our customers and partners significantly increase user engagement, but we also found that different advertising locations have different effects. With the market As I gradually matured, I expect the watershed of the VR advertising position will become more and more clear, which is mainly based on the balance between content developers and revenue types. We are helping our advertisers to produce high-quality VR ads, so We will continue to use our experience to create the best experience for users, publishers and advertisers."
But pre-advertising is still a viable revenue option for VR application developers because more users will see these pre-rolls. Daily active users watch 10.2% of selectable videos, compared to 87.8% of pre-rolled ads. Xiaobian believes that this is a huge difference for VR content developers.
Eugene Chung, founder and executive director of Penrose Studios, said in a statement: “There are amazing innovations in VR, and Immersv is discovering interesting data from early advertising revenues. Very excited."
Immersv also found that Samsung’s devices still dominated Immersv’s VR advertising network. In August, 74% of devices belonged to Samsung, followed by 4.6 percent of LG. The other equipment divided the remaining 21.4%. Among all the devices, the Galaxy S6 and S7 occupy 36.1%. Among the top 7 devices, Samsung's other five devices are on the list.
Although 24% of active users come from the United States, this is still a global market. The top five countries in the Immersv network are the United States, the United Kingdom, South Korea, Indonesia and Israel.
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