The IC is largely in line with the lighting market. “In the first half of last year, both domestic and foreign markets were very prosperous.†Dr. Yi Yangbo, deputy general of Wuxi Xinpeng Microelectronics Co., Ltd. said that the second half of the year will be sub-regional, the domestic market is not warm, but for foreign markets. The lighting companies, such as some lighting companies in Xiamen, are still very good. Overseas markets such as Europe and the United States have been very standardized. Certification takes a certain amount of time, but orders for exports are relatively stable. Exports in the second half of the year are better than those in the first half of the year. The market characteristics of ICs mounted on LED lamps and power supplies are also the same.
It is estimated that in 2014, the sales of the LED driver IC industry in the mainland will increase by 50%, and the product shipments will maintain an 80% increase. The industry conservatively estimates that the output value of domestic LED driver ICs in 2013 is about 1.2 billion yuan. The sales volume of the top five LED driver IC companies in China accounts for 700 million yuan of output value, and the localization rate has reached 60%-70%.
It is understood that the current IC driver can be divided into two major categories: dimming and non-dimming. The market share of domestic ICs for the low-end consumer market in the non-dimming field is expected to reach 70%, even if the market share of domestic ICs for exporting lamps is at least 60%, including a considerable part of the export destinations for Southeast Asia and Africa. Price sensitive to export places where quality is not very important. For domestic lamps, the domestic IC market share can even reach 90%, and the relatively large share includes Ming Microelectronics and Silan Micro (600460, shares).
Although the price of foreign non-dimming ICs is at least 10%-20% higher than domestic prices, many lighting companies targeting high-end markets will also purchase in order to pursue more stable quality. At present, there are a few companies in China that are targeting mid-to-high end, and have introduced driver ICs that integrate more protection functions and more power MOS, such as Xinpengwei and Angbao. Previously focused on the high-end power market, Infineon, which entered the IC market this year, the first batch of products are mainly for ripple processing and thyristor dimming, I believe their market positioning will not be too low.
In the first quarter of this year, the market continued the market in the second half of last year, and various IC factories began to be cautious. However, with the release of production capacity of LED driver IC manufacturers in the past few years, the market demand is not too high, so the competitive pressure on prices is very large.
"As far as we know, LED lighting is divided into two categories: consumer and commercial. Commercial models include government standard parts. In particular, foreign electricity bills are very high, and commercial lighting time is relatively long, so the requirements for quality and longevity are compared. High, at the same time they are willing to spend money to achieve energy-saving purposes." He Yirui, director of lighting technology products, said that the consumer market is generally dominated by the civilian market, and the quality requirements are not commercially high. For example, if a general consumer buys a light bulb in China for a few months, it will be broken. Most people will not think of customer complaints. Therefore, the consumer market is generally a low-end market. In general, the quality requirements will not be Too high, but sensitive to price.
On March 5th and 7th, under the leadership of Chairman Chen Xiangdong, Silan Micro held LED lighting products and application solutions promotion conferences in Zhongshan and Shenzhen to promote LED lighting driver ICs. Their IC products are also mainly aimed at the domestic market, and their scale advantages have made many domestic IC companies feel cost pressure.
Li Zhaohua, deputy general manager of Shenzhen Mingwei Electronics Co., Ltd. said that the price war is no longer the mainstream rule of the domestic driver IC market. The customer's choice of products has returned from price priority to quality priority, and quality assurance is the driving IC manufacturer. Evergreen's winning magic weapon.
He Yirui believes that the effect of domestic ICs to promote sales by price is limited. After all, consumers will not buy more light bulbs because they are cheaper. The mainland's policies on environmental protection have been introduced one after another, and the domestic future may also be prosperous. Accumulation technology is positioned in the middle and high-end market, and a series of market actions such as lowering the price of low-end mainland IC factories are not too great for them.
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