At the Intel Information Technology Summit IDF on September 10, the new CEO Brain Krzanich and President Renee James stood on the stage one after another to introduce Intel Newest product. From data centers, personal PCs, tablets, and mobile phones, Intel ’s new leadership announced to everyone that it will bring this 45-year-old company into a new market: wearable devices.
Koz Anic, the CEO of IDF for the first time, announced that a series of ultra-small Quark processors will be used in wearable devices, skin patches, and even pill-type devices that can swallow the stomach to collect medical data. Intel will launch the first product based on this series in the fourth quarter of this year. Product appearance reference design circuit board samples to help partners accelerate the development of customized, optimized solutions, and first targeted at the industrial, energy and transportation subdivision areas.
Renee James, who took over as president in May, proudly announced to everyone, "This is the smallest of the things we have built." She took out the earliest "big brick" phone and the latest Lenovo phone The comparison shows that in the development process of mobile phones, the hardship of the processor along the way is not as easy as ordinary consumers think.
New CEO Brian Kzzanich (Brain Krzanich)
The Quark series of processors designed for mobile and wearable devices are only one-fifth the size of Atom processors, and are also known as "open architecture". It is not certain whether this open architecture is specifically designed for Intel products or whether Intel has licensed different versions of x86 architecture to other manufacturers.
If this is a completely new structure and it is open to other companies through a licensing mechanism, Intel may threaten competitor ARM and change the industry at the same time. In the past, this chip leader has never authorized x86 architecture to be used by any company other than AMD. Intel ’s past attempts to build other architectures have also failed. Therefore, with the support of Quark and the new structure, coupled with a new business model, Koz Anic may have the opportunity to push Intel to the next generation of the computer industry.
Intel, which has always been criticized in the field of smart phones for not responding fast enough, intends to catch up in the field of smart wearable devices.
At today's meeting, Koz Anic briefly showed the prototype of smart watches and smart bracelets, revealing that he is exploring the possibility of the future with partners.
Koz Anic said, "Walking into the field of wearable devices is not intended to enter the consumer market, but just to provide developers with an open platform."
Qualcomm, currently the No. 1 rival in smartphone processors, launched the smart watch product Toq at a meeting that ended a few days ago, and also vigorously promotes medical applications, such as sensors that can alert heart attacks. .
Behind the opportunity of this wave of wearable devices, there is also a threshold: price. The price of such smart products is usually not too high, such as Nike's Fuel Band, Jawbone's UP bracelet and other products, the price is more than one hundred dollars, which means that the cost of the chip must be reduced to about one dollar. This is a challenge for Intel, which sells high-priced chips of hundreds to thousands of dollars to personal computers and server systems.
Faced with price restrictions, Koz Anic also announced that it will launch a 2-in-1 device under $ 400 and a tablet under $ 100 at the end of the Christmas shopping holiday at the end of the year.
Everything about the computer is related to the application. Microsoft's Windows 8 performance is disappointing. As an important partner of Microsoft, Intel is also suffering. In this regard, Koz Anic, who took over as CEO of Intel in May this year, emphasized that in addition to working closely with Microsoft to make the product more attractive, Intel is also actively laying out Android tablets and mobile phones, hoping to pull 10% back.
Before the meeting, two of Intel's top executives rarely accepted public questions. Although not as inspiring as the passions of Apple or Google (microblogging), Koz Anic and James still answered many sharp questions.
Whether Koz Anic can lead Intel to change the layout of the mobile field is still worthy of attention.
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