The boss of Shihao Epistar LED, which is opposite the Xiongji factory, was also exposed.
Among the many LED companies in China, Guangdong accounts for half. A number of Guangdong LED company insiders told this reporter that in the past two years, Guangdong has seen a large number of LED company failures.
The financial director of a company with annual sales of up to 1 billion yuan in Zhongshan told this newspaper that compared with other LED companies in Zhongshan, their business conditions are generally good. But compared to last year, this year's profits fell by 30%. Although "feeling a little crisis", he firmly believes that the company can stick to the spring of the industry.
"Hung Kee" entry
The above financial director told this newspaper that Xiong Kee ’s boss Xie Yingxiong has been in the lighting industry for more than 20 years. Around 2005, he suddenly entered the LED industry where he believed that “money†is endless.
Before "Running", Xie Yingxiong never refrained from understanding LED, but confidently believed, "This thing can definitely make money."
And many LED companies contacted by this newspaper are like Xie Yingxiong. They all know nothing about LED, but dare to take risks.
At an LED industry forum in Dongguan last month, an LED company boss proudly told the audience his entrepreneurial history: he was transferred from an industry that has nothing to do with LED. It is hard work, but with the help of policies, enterprises are getting bigger and bigger.
A number of interviewed companies told this newspaper that in order to attract investment as soon as possible, the local government will not hesitate to compensate the companies for building land and provide corresponding preferential policies. But this directly led to companies that make shoes and socks come to do LED. It is widely known that Taiwan ’s leader Wu Zhongxian also invested in an LED company in Guangdong a few years ago.
Facts have proved that after entering the LED industry, Xiongji's business scale has indeed achieved rapid growth. The output value of Xiongji was as high as 150 million yuan last year, while Xie Yingxiong invested less than 10,000 yuan.
As far as Guangdong alone is concerned, the output value of LEDs reached 150 billion yuan in 2012, accounting for more than 70% of the country ’s 205.9 billion yuan during the same period. At present, there are more than 6,000 LED enterprises in Guangdong Province.
Guangdong Zhongshan is famous for its lighting. Statistics from Zhongshan Science and Technology Bureau show that in 2012, there were more than 1,200 LED enterprises in Zhongshan, including nearly 100 enterprises above designated size, with more than 70,000 employees. The output value in 2012 reached 35.65 billion yuan, an increase of more than half year-on-year.
But Zhongshan only has scale. "Guangdong LED industry technology is immature, products are immature, and blindly launched." Bing Shukui, deputy secretary general of the China Lighting Society, said in an interview with this newspaper.
Bing Shukui said that among the companies he contacted, some companies blindly entered the LED industry based on the relationship between the government and other parties in order to obtain generous government subsidies for the industry.
When faced with difficulties, Xiong Kee tried to make a sale by lowering the price of the product. The above financial controller revealed that Xiong Kee sold some products that originally sold for 6 yuan, but could not sell for less than 4 yuan before the bankruptcy. "It's simply not profitable." The person in charge of this company said, "Xiongjie has no reason to die."
LED China
Unlike many industry experts who attribute the LED dilemma to overcapacity, Bing Shukui believes that LEDs are not widely used in China at present and cannot be said to be overcapacity.
In his view, the blind launch of LED companies and the improper sales path are the predicament of China's LED industry. Some companies lack sufficient understanding of LED products and think that "as long as they are bright and can emit light, they can make lights."
The general manager of a Dongguan-based company that had business dealings with Wu Zongxian laughed at the newspaper and said that Wu didn't understand LED at all. "I sometimes feel annoyed when answering his phone. He always said on the phone that his product had a problem again and asked us to provide advice."
Bing Shukui believes that if companies can figure out the sales channels of LED products, companies will not fail. "LED products are very good lighting products, and will definitely be a good development direction in the future."
Bing Shukui said that at present, the chip price of LED products is still relatively high, and the cost performance of products made by enterprises is not as high as that of traditional fluorescent lamps, and the light source is not comparable to fluorescent lamps.
Many industry insiders believe that the reason why LEDs are in trouble in China is because China has no corresponding industry standards to refer to. However, Bing Shukui said that China already has standards in this regard, "but manufacturers don't understand it, just think the lights are on, and they don't understand the standards."
Facing the failure of enterprises, Tu Qiaoling, secretary general of Zhongshan Semiconductor Lighting Industry Association, previously said that Zhongshan now has a large number of low-end LED companies and serious competition. In the future, a number of companies that produce low-end LED products and fight price wars will be eliminated. Tu Qiaoling said that Zhongshan will introduce an LED industry plan by the end of the year, which will guide LED companies to develop towards the high-end and improve the level of industrial development.
On the contrary, Shenzhen, which has an absolute advantage in the scale of Guangdong's LED, abolished the "Notice on Printing and Distributing Shenzhen's LED Industry Development Plan (2009-2015)" issued in March this year.
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