"If you develop an application that can be used on different hardware, so that users can get the same seamless customer experience regardless of whether they use a PC, tablet or mobile phone, this is a good solution." Aksai Steinman said that Microsoft is now on the road to "equipment + service provider" transformation, and the unified platform Win 8 can reflect the unique value of Microsoft in the transformation period.
In the post-PC era, Microsoft is undergoing all aspects of business restructuring, and Win 8's business model based on Microsoft's high expectations has also become Microsoft's future outlet. Axel Steinman said that embedding advertisements in applications, allowing the entire operating system to support the application to run, and then dividing it with developers is a good business model for Microsoft. "If the client wants to download a program, he accepts the advertisement and downloads it, if he doesn't like it, he doesn't download it."
On the mobile Internet side, Microsoft's advertising business is in full bloom. It is understood that the intelligent search in Windows 8.1 can not only search results from Wikipedia through the Microsoft search engine Bing (Bing), but also users' personal files and even applications are searched. For Bing Ads, a web-based advertising business, Microsoft will also monetize this feature so that advertisers will be able to create a separate Campaign in Bing, which will be visible to users of Bing, Yahoo, and Windows desktop search.
However, Microsoft still has a long way to go in China. Although Microsoft's MSN business is still retained in China, Microsoft has to face the fact that users continue to decline and complain. Axel Steinman said that Microsoft hopes to bring Skype into the Chinese market better, and hopes that in the future, Skype's business model, including advertising, will be introduced to China.
"Will Skype compete directly with WeChat in the future?" Aksel Stanman said, "It's too early to say, but we think China still has such opportunities."
The biggest problem with Windows Phone is not the lack of apps
The key for Windows Phone to establish a reputation among users is to simplify things.
After the launch of the new iPhone, Apple's innovative ability became the focus of discussion, and the debate between Android and iOS also raised its head again.
Given that Android and iOS together account for more than 90% of the smartphone market, it is understandable that they occupy the headlines of the mobile industry news. With the decline of BlackBerry, the only thing that can hope to break the current mobile landscape is basically Microsoft Windows Phone, although it is still only a third behind the leader.
However, huge changes are occurring within Microsoft: Ballmer will retire in the next year, and the company has finally taken the step of acquiring Nokia's equipment and services department.
However, a major problem facing Windows Phone is the application, or "lack of application." In its efforts to catch up with iOS and Android, the problem seems to be its eternal obstacle.
In fact, few people will question the hardware of the Nokia Windows Phone 8 phone itself-its flagship Lumia phone is beautifully designed and sturdy, and the camera function may be unmatched in smartphones. People call Lumia 1020 a camera that can make phone calls. Compared to the icon interfaces of Android and iOS, Windows Phone 8 with "Live TIles" is also refreshing.
There is no doubt that Windows Phone itself is quite attractive, the problem lies in the application, right?
Researchers have recently reviewed in detail some of the Android and iOS application lists, discussing which ones are available on Windows Phone and which are not.
Apps that Windows Phone doesn't have
Windows Phone does not have Google Maps, but it has its own map and Here map; there is no official Gmail application, but there are some third-party related services of acceptable quality, and users can also set up Google Sync local support on Windows Phone; the system does not have Chrome There is a fake Chrome application that will redirect to IE.
The system does not yet have an Instagram application, but similar services provided by third parties are not bad, and there is also an official HipstamaTIc application. With the efforts of Microsoft developers, YouTube has appeared on the platform, but due to a series of contradictions between the two sides, Google currently banned the video application.
Those applications may be coming soon, and popular services such as Vine, Path, Flipboard, etc. have not yet appeared on Windows Phone. Cloud storage services Dropbox, SoundCloud, RunKeeper, and Yahoo Mail have not yet logged in to the platform, although third parties provide applications similar to these services. Coupled with Firefox, Airbnb, Snapchat, Uber, Wikipedia, Pinterest, you will find that many popular service providers have not yet embraced Windows Phone.
This shows that Windows Phone still lacks a large number of applications. However, on the other hand, the number of third-party local applications on the system has exceeded people's imagination, and Microsoft also has strong financial resources to spawn more such applications.
Existing apps for Windows Phone
Skype, Twitter, BBC iPlayer (UK), Amazon, Amazon Kindle, Angry Birds, TuneIn Radio, Shazam, SpoTIfy, Netflix, Evernote, PayPal, LinkedIn, Tumblr, Foursquare, LivingSocial, RuntasTIc, etc. have all launched Windows Phone version. The same is true for eBay, although the function is a bit lacking. IMDb has also launched applications for Windows Phone, but it has not been updated for a while. Rdio also lacks some basic features in the iOS and Android versions. However, the platform has a full-featured crossword Words With Friends, which should make potential lost users happy.
No Facebook application? Actually there is-Microsoft has worked tirelessly to develop its own version, after all, Zuckerberg and his company have no time to develop for it. As for the Groupon application, Nokia also helped get one out.
There are also a lot of gadgets on the Windows Phone app store, from calculators to flight search engines. Considering that many people really only need Internet access and mobile browsers for smart phones, you may be puzzled by the failure of Windows Phone to attract a large number of users.
What is the reason?
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