LED penetration rate of 92%?
"No LEDs are not illuminated", and some people in the industry have described the current status of the lighting industry. As far as the reporters visited the major lighting cities in Chongqing, the penetration rate of LED lighting products in the Chongqing market has reached 92%, which means that almost every lighting store has more or less LED lighting products. Sold. Only a small number of merchants have not yet decided which brand of products should be represented, resulting in no LED lighting products for sale, and these businesses have clearly expressed their optimistic LED lighting prospects, and strive to join the LED lighting market in the shortest possible time.
The person in charge of Chongqing Mingjia Lighting said, “We recommend to consumers that 75% of the light source is LED light source.†It can be seen that the lighting merchants are full of confidence, but the corresponding one is not fully erupted. In the consumer market, many traditional lighting business owners said that the proportion of LED light sources in the store is about 40% -50%, but the sales volume is less than 15% of the total sales, the market share is not gratifying.
Price determines sales
An ordinary 3W LED Bulb is priced at around 18 yuan, which is equivalent to the price of an 8W energy-saving lamp from the traditional lighting brands such as Op, Philips, etc. It is not excluded that many consumers will choose ordinary for the trend-seeking psychology. The possibility of LED bulbs.
The person in charge of Chongqing Philips Fashion Lighting Museum told the reporter: "There are still consumers who believe in traditional lighting brands, and consult Philips LED lighting products in the store. When they know that the 3W Philips LED bulbs are sold at around 100 yuan each, they will often give up. buy."
According to data collected by some reporters in a random inspection of some lighting stores in Chongqing, the Chongqing market showed a polarization: in 2011, sales of LED lighting products with a price advantage increased significantly, and merchants, manufacturers and consumers were confident; LED lighting products produced by traditional lighting brands have discouraged consumers because of their high selling prices. Compared with previous years, sales of LED lighting products have increased very little.
Commercial photos are hot and cold
The LED lighting products in the Chongqing market are still dominated by engineering lighting, and the Indoor Lighting panels are headed by commercial lighting, such as shopping malls, hotels, entertainment venues and other places where lighting demand is high and lighting time is long. In the real field of ordinary household lighting, LED lighting is still in the preliminary stage.
The person in charge of Chongqing Mingjia Lighting told the reporter: "At present, the choice of LED lighting products for ordinary household lighting, such as villas, bungalows and other high-end residential areas as the mainstream consumer groups, once had a consumer home lighting all purchased LED lighting products, home improvement only The lighting has invested 100,000 yuan. This is obviously not within the economic affordability of ordinary consumers."
The person in charge of Chongqing Philips Fashion Lighting Hall said that due to the obvious energy-saving effect and adjustable color temperature, LED lighting has shown a hot situation in the field of commercial lighting. For example, downlights, spotlights and floodlights are always popular. Products; while at home, because the LED lighting needs a large amount of upfront investment, consumer confidence has not yet been fully established, still in the replacement of the broken energy-saving lamps.
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